Original title: aircraft meal payment, seat selection fee! How much more money do I have to pay for a plane?
Over the years, the high price of the airport has been very helpless. Some passengers walked into the restaurant's waiting room, looked at the price on the menu, and walked out hungry, and wanted to wait for the flight to eat free air meals from the airline.
However, recently, the announcement of Tianjin airlines, let the people want to save the pen to eat money depressed: in June 9th, Tianjin Airlines said, will gradually cancel the domestic airline economy cabin free food. Moreover, in June 11th, Tianjin airlines announced that it would provide overseas passengers with the option of paying for overseas flights.
Such rules make many people wonder how much extra money I need to pay for a plane except ticket price.
Cancelling free meals, saving 290 million yuan a year
In fact, whether it is the "robbing flight" of Eastern Airlines and Southern Airlines after the opening of WiFi at the beginning of this year, or by several previous airlines to stop the third party platform, and the cancellation of free meals and paid seat services by Tianjin airlines, which means that all the major airlines in the country have been secretly serving as auxiliary services. Force.
According to the consensus of the industry, auxiliary income is not the revenue generated by air ticket sales, including passenger and freight transport. From the classification point of view, aviation auxiliary income can be roughly divided into four categories:
The menu type optional service income is also included, such as ticket pricing, pet transportation, on board meal reservation, etc.
Associate the integral with the ticket price, and get the sales revenue from frequent passenger direct sales points;
Sales of third party products;
Advertising brand income.
The movement of Tianjin Airlines is a lot of concern, the civil aviation commentator Qiqi analysis said that the cancellation of the free food service surface of Tianjin Airlines is to reduce the direct costs related to the domestic market, in fact, to test the acceptance of the auxiliary services represented by the domestic market for paid meals.
The daily economic news (nbdnews) news (600221, SH) 2017 annual report found that the company transported 71 million 690 thousand passengers last year, the cost of food was 1 billion 523 million yuan, accounting for 2.94% of the operating cost, and the average cost of providing food for a passenger was 21.24 yuan. Tianjin Airlines's passenger transport volume exceeds 13 million 650 thousand passengers in 2017, calculated at 21.45 yuan per capita, which can save at least 290 million yuan a year for the company.
Lin Zhijie, a civil aviation expert, told reporters that the move could uncover the prelude to the transformation of Tianjin airlines into low - cost aviation, reducing costs by simplifying services and increasing pay services to increase income. However, Qi Qi believes that the cancellation of some domestic routes free meals will not announce the transformation of Tianjin airlines into low-cost airlines, which remains to be seen.
According to each of the previous reports, people in the industry believe that, under the fierce market competition, it is the trend of the times to carry out cost control and provide differentiated services according to their own positioning.
In fact, as early as March 2015, Xiang Peng became the first airline with a non - low-cost airline to subtract the free food food from the service. Xiang Peng aviation said, in order to reduce the waste of food and food, and provide passengers with a variety of food and food choice and better food experience, Xiang Peng aviation immediately cancels free food food in Chengdu's 7 shipping routes, and provides the service of paying point meals.
In addition, low cost aviation, such as spring and Autumn Airlines, Western Airlines and central United Airlines, has long been stripped of the extra services outside the flight service itself.
According to the Wall Street Journal on December 2016, a group of new overseas Budget airline company are also abandoning the tradition of "free meals".
According to the first financial report, Norway Airlines charged $31.50 for two meals on its seven - hour flight from London to New York, including a bottle of beer or a glass of wine. Meals need to be booked online in advance, just like applying for extra free baggage allowance.
British Airways began charging for food on short flights in 2017.
Lufthansa wants to buy the cheapest airline ticket (basic fare) on its own. The company's European wing (Eurowings) brand operates a series of ultra low price long haul flights. Germany's Lufthansa regular fare includes meals and drinks.
American airlines have basically charged meals for short distance flights, and they say there is no plan to make any adjustments to long haul flights.
Is it really good to choose a pay seat? Policy constraints are painful points
In addition, the mention of Tianjin airlines' action to collect seats for overseas routes has to be reminded that China United Airlines had been fined 440 thousand yuan for paying the seats.
According to the Chengdu commercial newspaper, in July last year, the Beijing Municipal Development and Reform Commission issued a decision on administrative penalties, punishing China United Airlines to collect flight selection fees from March 29, 2015 to December 23rd, confiscating more than 44 million yuan to collect the seat fee and issuing an equal amount of fines.
It is understood that China United Airlines from March 29, 2015 to December 23rd, according to the economy class 31 row to the first safety exit seat (excluding), each time 20 yuan per person, after the safety exit of the seats, each person 10 yuan per unit of the standard fee collection fee.
One brokerage airline industry analyst told the daily economic news (nbdnews) that there is a policy restriction on auxiliary services at home, and that paying seats can not be opened, and that airlines compete fiercely at other value-added services, and additional service charges may also risk the risk of squeezing users. There is no motivation to try.
The attention paid by various airlines to ancillary services comes from the huge market space. According to the Research Report of Huachang securities in February, the auxiliary income of traditional airlines, large American Airlines, low cost airlines and auxiliary income champion Airlines accounted for 5%, 10%, 10~20% and more than 20% respectively.
In 2007, 23 Airlines worldwide supported $2 billion 450 million in revenue, while 66 airlines in 2016 accounted for $44 billion 600 million, accounting for 6.36% of the industry's total income. The average supplementary income of the four largest airlines in the United States is about 23 dollars, and the European Ruian and Yi Jie's per capita supplementary income is about 17 dollars. China's per capita auxiliary income in spring and autumn is 41 yuan, Air China, Eastern Airlines is about 21 yuan, and South Airlines is only 5 yuan. The per capita auxiliary income of overseas companies is more than 5 times more than that of our national aviation department.
Against this background, the importance attached by various airlines to supplementary income has gradually increased. Spring and Autumn Airlines 2017 annual report shows that auxiliary business revenue in 2017 was 790 million yuan, an increase of about 11.8% over the same period, of which the online ancillary business income exceeded 300 million yuan. Air China 2017 annual report shows that the added product in the reporting period has achieved sales revenue of 270 million yuan, an increase of 32% over the same period last year.
In January of this year, after the Civil Aviation Administration issued a guide for the assessment of the use of portable electronic equipment (PED) on the aircraft, the Hua Chuang Securities Institute reported that the opening of mobile phone equipment with flight mode in the air would be the most important part of the air Internet business model, referring to the 10% auxiliary revenue ratio of the overseas airlines, and the current three major airlines. Only about 2%, there will be a ten billion scale increase in revenue.
The analysts mentioned above mentioned that the exploration of auxiliary income must be a big trend in the future. In the case of the convergence of the main business of the airlines, the difference between the non navigation business must be the potential profit development point, who does well, whose performance advantage is greater.
Every reporter Zhang Honglei
Editor in responsibility: Zhang Yu
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