Foreign media: Although China has not entered the world cup, China has made outstanding contributions in this regard.


Foreign media: Although China has not entered the world cup, China has made outstanding contributions in this regard.

Original title: foreign media: Although China has not entered the world cup, China has made outstanding contributions to the world cup.

Overseas network June 14, the Russian World Cup will be opened in 2018, although China will continue to be absent from the world cup, but China is destined to be a bright eye in this world cup.

7 Chinese sponsors will make a collective appearance in the world cup

Since the 70s of the last century, FIFA began the most important reform in history, creating a precedent for the commercial operation of the FIFA and affecting it so far. According to South Africa's Star newspaper, the world cup will bring 6 billion 200 million dollars to FIFA, and China will play a crucial role in this regard.

The report said that in the next month, Chinese fans, sponsors, rebroadcasters, media and any Chinese related to football will appear in the Russian World Cup.

The report points out that the Russian world cup has recruited 20 sponsors, and the 20 sponsorship matrices have 7 Chinese enterprises, namely, Wanda, Mengniu, Hisense, vivo, Yad, emperor, and finger arts. At the same time, none of the 20 sponsors is a new sponsor from western countries.

It is reported that the FIFA sponsor investment plan is divided into three levels, from high to low is the FIFA partnership, the official sponsor of the world cup and regional support. In this world cup, Chinese companies Wanda is the top sponsor of Adidas and Coca-Cola, while vivo, Mengniu and Hisense are second levels with Budweiser and McDonald's.

Super 100 thousand Chinese fans are expected to travel to Russia

During the world cup, Chinese fans will also appear on TV screens all over the world, except for the huge Chinese sponsor matrix.

According to Hongkong's South China Morning Post, it is expected that more than 100 thousand Chinese will visit the Russian world cup during the Russian World Cup, in view of the short time of the Russian World Cup and the short flight time of the Chinese fans to Russia. Some media have even pointed out that this world cup will become the most Chinese fans to go to the scene after the 2002 World Cup.

According to the FIFA statistics, as of 10, more than 40 thousand Chinese fans bought tickets for the world cup through the FIFA official website, ranking ninth in all countries, even ahead of the countries such as Spain, England and Australia. And this figure will continue to rise. It is expected that there will be a large number of Chinese fans living in Europe.

It is understood that, in addition to the official website of FIFA, fans can also use the other official partner BH Hospitality of FIFA, and the mainland agents in China to buy a world cup hospitality package.

According to the South China Morning Post, the links between many enterprises and this sport are more common than ever before. In a sense, Russia may become a big appearance party in China in 2018. (overseas network Yao Kaihong)

Responsible editor: Gui Qiang


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