Observe the international bottleneck of jitter, highlight the lack of supervision or become the biggest pain point.


Observe the international bottleneck of jitter, highlight the lack of supervision or become the biggest pain point.

Internationalization is the key word for the trembling parent company to beat in 2018, but the trembling sound of the most important role of the current company's internationalization is not smooth. In July 10th, Tik Tok, an overseas version of Indonesia, was banned for an unregulated video. Bytes beat Ltd. said that the overseas version of the overseas version of Tik Tok has been fully restored in Indonesia, and local users can visit them normally.

Since the launch of Tik Tok in August 2017, although the user's data and international influence have been expanded, the trembling sounds in the international market must face a more severe competitive environment than in the country, and the lack of censorship and lack of supervision has always been difficult to get rid of. At the same time, accompanied by blockade, suspension of services, interviews and other incidents are often disclosed, and become an unavoidable pain in their growth.

In the industry's view, the international strategy of jitter is even faster than domestic development, but it should not be too much for speed and neglect of content management. In addition, in the interior, the shudder and the layout of the overseas Musical.ly teachers, and Dubsmash in the form of the product also have similarities, to a certain extent, limit the rhythm of the internationalization of the sea. For vibrato, the road to internationalization still faces many challenges.

Indonesian shakes out of the sea encounters a ship

According to the introduction of the official voice, the overseas version of jitter has two products, Tik Tok and Muscal.ly. Tik Tok mainly covers the market of Japan and Korea and Southeast Asia, and Muscal.ly is very popular in Europe and America. The two products cover more than 150 countries and regions in the world.

In July 3rd, the overseas version of Tik was banned in Indonesia because of its bad content. The Indonesian Ministry of Communications said the ban was due to a large number of adverse effects on the platform. "A lot of the content is negative and unrefined, which is very inappropriate for children."

It is reported that in the past month, the Indonesian communications and Technology Department has started monitoring the jitter and received 2853 letters of complaint. On the website, petition for requesting the Indonesian communications and Technology Department to block the jitter is supported by more than 125 thousand people.

In addition to bad content, the privacy problem of minors has also aroused concern. According to media reports, although Tik Tok is becoming more and more popular in Hongkong, many people are worried about the privacy of these underage users.

Byte beating limited responded that the current overseas version of Tik Tok has been fully restored in Indonesia, and local users can visit it regularly.

However, according to the news, Tik Tok needs to meet two conditions to apply for reopening, clean up the violation and promise the government no more negative content.

In this regard, Tang Xin, an Internet industry analyst, said in an interview with the new media reporter of Finance and economics that the greater the risk is, the more risk prevention is, and there is no shortcut to prevent the risk. It is necessary to guide the users and strengthen the research of human investment and technology on the basis of further understanding of local policies and culture. It needs a lot of investment.

At the Peking University's Internet Development Research Center, the executive director of the public opinion laboratory, said most of the short video platforms currently have no access threshold. At least the platform needs the real name authentication and the minors protection mechanism, and most short video platforms can be refreshed at any time even if they are not registered, which is the biggest potential harm to minors.

After encountering all kinds of negative effects, trembling increased the intensity of content auditing. In addition to the guidance of the regulatory agency, some values or some social public order standards will also be the assessment standards, such as pressure on the content of vulgarity, eyeballs and money worship.

Under the wind, the hidden danger is facing many strangles.

Internationalization is the key word for the byte beating of the parent company in 2018, and the overseas version of the jitter is playing a pivotal role.

Since the Internet, chattering has been maintaining rapid growth and diffusion characteristics. According to the latest data from Sensor Tower, an applied market research firm, it has been downloaded 45 million 800 thousand times in the first quarter of this year, surpassing Facebook, Instagram, and Youtube. At present, the number of active users in China is over 150 million, and the number of monthly active users is more than 300 million.

However, the latest monitoring data from AARI and 36kr whales show that although the data of trembling sounds are still growing, the number of monthly independent devices for the tremor, the length of the month's total usage, and the stagnation, and the same phenomenon three months ago in the headline App. Up.

A person close to the inside of the industry said that, in the interior of the headline product matrix, the shudder and the layout of Musical.ly abroad were similar to the Dubsmash in the form of the product. To a certain extent, the rhythm of the internationalization of the tremor was restricted to some extent.

In addition, Tik Tok is now focusing on the Asian market for profit, while the European and American market is headed to the Musical.ly chassis of $1 billion heavy gold purchase, which means that it will say goodbye to the European and American markets with higher advertising prices.

In Tang Hsing's view, the international strategy of jitter is even faster than domestic development, but it should not be too much for speed and neglect of content management.

Industry analysts believe that although the sound of a runaway horse like a runaway, has made achievements in overseas markets. However, the short video market competition is entering the stage of the stock competition similar to the picture and text information flow, and has inherited the headlines of today's trembling, as well as the same predicament as today's headlines.

Problems to be solved in the localization of international predicament

With ALI, Tencent, Dixie and other unicorns going to sea, is the internationalization road smooth like the predecessors?

Tang Xin told the new media of Finance and economics that the business models of these unicorns are more difficult and slow to expand than the shakes.

However, at the University of International Relations Professor, the UGC (user content production) platform will face many legal problems, ethnic differences, religious beliefs, and so on. If the supervision is not strict, the enterprise will be easy to go out if the supervision is not strict. At present, it is necessary to solve the localization problem by shaking the sea to expand, otherwise it will cause a lot of common sense problems. Besides, it is a problem of imperfect public relations and legal channels.

There is also a view that, in order to realize the popularization and internationalization of the products, the product itself should pay more attention to the quality of the content and abide by the laws and regulations, which will help the product and the enterprise to go more long-term.

Byte beating and its products have become a force that has been a new force in the industry. Many people in the industry pay attention to it. Can it be surpassed? Tang Xin said that the short video head platform has grabbed the majority of users, and it is hard for latecomers to have too many chances. But for giants, if they are determined to attract a lot of content creation through subsidies, a large amount of drainage may not fail to catch up.

Analysts say that the sea of content products is never easy, and for Tik Tok. Because the short video is still in the process of rapid development and is not mature enough to completely separate the seats, the status of the industry is not static.


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