3 year residual value falls half of pure electric vehicle helpless injury
Wang Ruibin, an intern journalist
Newspaper reporter Zhai Yanan Beijing reports
In recent years, the development of new energy vehicles in China has been the largest engine in the automotive industry, driven by the dual engine of policy and market. In September 2017, China launched a study on the timetable for the withdrawal of traditional fuel vehicles, and the "double integral" policy of concern is also about to be released. This is after France, Holland, Germany and other European countries put forward plans to stop selling fuel vehicles, China also put the plan on the agenda.
The future of new energy vehicles will become the focus of the development of manufacturers is a foregone conclusion. But on the other hand, the used car market, which can't be ignored, has given them a hit, which is not even better than the new energy overproduct - hybrid models.
Oil and electricity mixed VS pure electric
The Research Committee of China automobile value preservation rate has published the report on the 2018 China automobile value preservation rate report and the research results of the new energy vehicle value preservation rate. The report shows that the residual value of the pure electric vehicle is attenuated rapidly. According to the consumption law of 18 months, the unpredictable change of the premium rate will appear, and the independent brand of China is pure electricity. The opportunity and risk of the motor train coexist.
Data show that most of the new energy vehicles 3 years of residual value fell by half. As a high-end representative of new energy vehicles, the 3 year premium rate of Tesla Model S is only 58.8%, while other new energy vehicles, such as the Beijing auto E series, have a 3 - year premium rate of 46.6% in the new car market, and the 3 - year premium rate of Chery E5 is 42.2%. The residual value of new energy vehicles is not high, or has become the main reason that restricts its development in the second-hand car market.
On the other hand, the top five of the residual value rate is Japanese cars. Rani was ranked first, 3 years later, the residual rate was 81%, even if the hedging rate was higher than the pure electric vehicle, such as the BYD Qin (2015 1.5T cool black knight ultimate) 3 years after the premium rate is more than 63%.
By visiting the second-hand car market in Linghai of Beijing, the Chinese Times reporter found that most of the second-hand car dealers said they do not do the new energy car business, and the process of second-hand car collection, if the car is not very familiar with the car, often the car dealer will also put the price low, transfer the risk. According to a person familiar with the used car industry, taking the Tesla Model S on 2015 as an example, the two-year vehicle age inflation rate was 69%. Compared with the same value of traditional fuel vehicles, the minimum value of more than 50% of the residual value, the value of the rate is embarrassing.
Luo Lei, Deputy Secretary General of the China Automobile Circulation Association, believes that in the used electric vehicle market, battery quality, endurance and quality assurance are important factors that affect the value of new energy vehicles. Generally speaking, after the transfer of new energy vehicles, the quality assurance will not follow, the battery will be out of order, and the maintenance will be very expensive. This is a matter of concern to consumers.
Pure electric vehicles also have a big disadvantage: the product is changing too fast. Take the newly released EX360 of Beiqi new energy company as an example. The price is 79 thousand and 900 yuan, and the Ministry of industry and information technology has a total mileage of 327 kilometers. However, in 2017, the EV160 transaction price was around 75 thousand yuan, and the insurance plus the licensing fee, finally landed about 80 thousand yuan, the vehicle was fully power 160 kilometers.
If consumers want to sell their EV160 this year, even for a new car, it's only a few thousand kilometers in mileage, but it is facing an awkward situation that can't be sold. The reason is that the mileage of new cars has risen to 360 kilometers, and the selling price is only 5000 yuan. This situation is very affecting the old car value preservation rate.
The repurchase policy of new energy
For new energy vehicles, there is no price system yet. The market only determines the final price according to the mileage and the degree of supply and demand.
In response to the above market pain, new energy vehicle manufacturers have introduced buyback services to stabilize the market price of second-hand cars. Taking Beiqi as an example, the new energy of North steam announced the official launch of the 180 million new fund, which only aimed at the largest market for new energy in Beiqi, Beijing. The main beneficiaries of the project are E150EV owners. According to the different car conditions, the depreciation price is about the market price 45%-55% (the price of the Beijing market is about 84 thousand and 800 yuan -9.69 million), and the other subsidy is 5000 yuan. The new model for replacement is EU260 and EX200.
The buy back policy is not only conducive to stabilizing the price of used cars, but also promoting the sale of new cars. In such a restricted city like Beijing, the number of new energy vehicles per year is limited, and the competition among various brands is fierce. With the buy back policy, consumers are actually equivalent to buying a guaranteed product.
In this regard, BYD also has the same view, "from the present point of view, the new energy second-hand car market is still a blank." Zhao Changjiang, director of the Beijing and Tianjin Marketing Department of BYD Sales Co., Ltd., said BYD is considering the repurchase plan of the used car. The plan and standard of the new energy vehicle used car can be introduced before the end of the year, and the problem of dealing with the owners of BYD's new energy vehicles is solved.
Tesla also takes the form of repurchase for imported cars. Early Tesla's three year 50% repurchase plan, according to expert analysis, was carried out by Tesla's repo service plan as a special period of promotion policy, with the aim of breaking the psychological barriers of new brands entering the market and stimulating sales. It is reported that the policy has been cancelled.
In 2017, 24 million 238 thousand vehicles were sold for passenger cars, of which 794 thousand and 777 thousand new energy vehicles in China were produced and sold, and the number of new energy vehicles on the insured volume was small, which was also a major cause of the "injury". The low value of second-hand energy vehicles is a fact. But with the development of new energy, the new energy vehicle will become the master of the future automobile market. Nowadays, in the early stage of the development of new energy vehicles, the repurchase policy of car enterprises has a positive effect on consumers, manufacturers and even the whole industry. But repurchase is only a temporary solution to the development of new energy vehicles, after all, when the market really forms the scale, the new energy vehicles can be kept in price.
According to the industry, the second-hand car market will really enter the prosperous period when the quantity is 10 million. This means that in three or four years, China's second hand new energy vehicle market will really start.
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