Sina Technology News Beijing time in August 1st morning news, apple CEO Tim Cook (Tim Cook) at the telephone conference suggested that the company will launch a entertainment service, but did not disclose the specific content.
Cook hailed Apple's recent partnership with Oprah Winfrey on the third quarter earnings call. The two sides have reached a continuing year of original content cooperation agreement, which is widely seen as a signal for the technology giant to declare war on Netflix and Amazon in an increasingly crowded field of content.
"We are happy to work with Oprah." "She has an incomparable ability to connect with audiences around the world - no one else can," Cook said in a conference call. I think we can make first-rate original content together. "
Cook also referred to the "two highly respected television executives" who joined the company last year - SONY Van Amburg (Zack Van Amburg) and Jamie Elicht (Jamie Erlicht), who jointly responsible for Apple's global video industry.
"I am very excited about the progress I have made." "We have talented people in this field who come from different fields and are very optimistic about the services we will eventually provide," Cook said.
According to The Information, a technology media, last month, Apple was developing a subscription service to integrate Apple's original TV programs, music services and magazine articles. This service is similar to Amazon Prime, but it only provides entertainment content, and does not include e-commerce services.
Apple is expected to launch a digital news subscription service next year, which will be the first step toward a wider range of services.
But apple did not mention anything related to it.
The Apple CEO only hinted at a TV service, pointing out that some of the "key catalysts" are reshaping the entertainment industry. He also said that the users of traditional cable TV services are accelerating to reduce, "faster than people's wide expectations". Apple's own Apple TV streaming service also saw double-digit growth, and third-party video subscriptions were welcomed.
"All the things, all the features that have been forced out because of external forces, indicate that drastic changes in the content arena will accelerate." Cook said, "we are happy to develop something -- but we can not go further into it now."
In fact, apple watchers have been waiting for the company to reshape the TV industry since the late Apple co - founder Steve Jobs (Steve Jobs) revealed his ambitions to its biography writer Walter Isaacson (Walter Isaacson).
"I want to create an integrated TV set, which is very simple and easy to use. It will synchronize with all your devices and synchronize with iCloud. " Jobs said at the time, "users no longer need to fiddle with the complicated remote controls of DVD and cable TV. It will be equipped with the simplest user interface. I finally cracked it. "
As to when the service will be launched, we can only wait and see. (I. M. I. M. I. M. I.)
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