Original title: the future of the Internet economy does not depend on burning money.
Author: Zhu Wei
The sharing bike company announced in September 5th that it will terminate operations in Manchester, UK this week. According to Mobai's explanation, the main reason for the withdrawal was the persistent human destruction and theft of bicycles, which reported a monthly loss rate of 10% this summer.
Last summer, Manchester entered the European market as the first stop, causing a sensation at that time. Now this overseas layout has experienced setbacks. Before that, ofo, another bike sharing company, has withdrawn from the Australian and German markets.
The contraction of Mobai and ofo, of course, was due to inadequate consideration of the local market and social conditions when they first "went out", but also to the double pressures of overseas policy risks and promotion costs, and the choice of a retreat or contraction of the front is inevitable.
As everyone knows, after the tuyere of sharing bicycles has gone through various rounds of lead investment, the expected situation of "long-term reunion" has not emerged, the profit-making pressure has become greater, "money burning" protracted war saw. There is no hope for the listing of the company. It has been bought by the US group, and ofo is short of funds. It has been chased by the Phoenix and debun for a long time. After the tide receded, it was discovered that the competition for unlimited market share driven solely by capital was only the primary version of Internet ecology. After the 2 capital game, the dilemma has emerged. Public opinion is reflecting, what is the purpose of sharing overseas bicycles and active overseas layout? To be a PPT who can tell stories to investors, or to prove that this is a new draught? Or is it going to be listed on NASDAQ? In the final analysis, what kind of Internet economy does China need?
With the enthusiasm of capital, the blindness of the Internet economy has been most vividly reflected in recent years. "Better invest by mistake than miss", almost become a rule, burning the investor's money, but ultimately pay the whole society. It is like the universal answer of webcast, which has been applauded by capital. Last year, in a live broadcast industry forum, my keynote speech was a clear opposition to this kind of play, because it has serious network security risks and violations of consumer rights and interests, should be called off in time. But the executives at the site did not think so. My speech was interrupted by the moderator. More than a year later, the lingering sound is still around the beam, but the answer to the live broadcast has not ended.
The core issue of Internet technology is the primary technological innovation, followed by the primary technological progress and its industrialization, and then the large-scale economic market development using Internet thinking and Internet technology.
Our annual online shopping scale is already the first in the world, but several online shopping platforms have little to do with the original technological innovation thinking, the primary technological progress and its industrialization. They are just the use of other people's technological thinking, industrialized technology, coupled with the rapid promotion of China's huge market scale. Such capital scale still needs solid core technology. Otherwise, the danger of tall buildings is not sensational.
It is not a real dividend to be divorced from what the market really needs or is played with by capital. Capital is a driving force, business is a means, and the ultimate goal is to develop and master the core technology.
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