[In the second quarter of this year, Huawei overtook Apple to become the world's second-largest handset maker, breaking the pattern of Samsung and Apple taking the top two places in the global smartphone list for the first time in seven years]
After nearly a year of silence, Apple will hold a grand autumn launch at the Jobs Theatre at Silicon Valley headquarters.
Despite the fact that consumers are less interested in hardware innovation than they used to be, the news that Apple will launch three different models of the new iPhone at one go adds some hope.
New mobile phones are expensive again.
All three iPhone will be fully equipped with "bangs" full screen design. According to industry media forecasts, the three new models could be two full-screen OLED models of different sizes (5.8 inches and 6.5 inches, or the iPhone Xs), of which the 5.8-inch model is expected to be an upgraded version of the current iPhone X, the 6.5-inch model is a large-screen version of the iPhone X, and the other is a low-end model with a 6.1-inch LCD screen (or Named iPhoneXc).
The prices of these models are likely to be higher than analysts' expectations. The flagship iPhone Xs could cost $1100, up from $100 last year.
Apple analyst Guo Mingchi said the three phones will be equipped with a depth camera and facial recognition function. This also means that people will no longer need fingerprint recognition to turn on their phones. If implemented, then Apple's Home key, which has been used for 11 years, may really be withdrawing from the stage of history.
In the newly released smart phones, there is news that there will be a dual card dual standby iPhone.
The news that Apple's iPhone supports dual SIM cards comes from the iOS 12 developer preview, where developers have found "clues" in the code.
When generating the software diagnostic report, the code displays the description of the "second SIM card status" and the "second SIM tray status" and other information. However, there have been many rumors about dual card dual standby mobile phones.
It's also interesting to note that in terms of the core chips of smartphones, Apple is likely to launch a brand new A12 chip in the new iPhone. The A12 chip will be fabricated using TSMC's 7 nm process. Compared with the A11 Bionic's 10 nm process, TSMC says that the new process will bring about about 20% speed increase and 40% power consumption reduction.
At present, Qualcomm, Nokia, Ericsson and Huawei have invested billions of dollars in the development of 5G standards. However, iPhone phones launched this year are not expected to support 5G. Although the 5G network will be on trial by the end of this year, the 5G smartphone will not be available until at least early 2019. Apple may not be able to launch iPhone that supports 5G technology until 2020.
Another notable technology related to iPhone is wireless charging. It is reported that the new three iPhone will support wireless charging technology. The existing products iPhoneX, iPhone8 and iPhone8Plus will only support the highest 7.5W wireless charging. Apple is also considering introducing a new iPhone coil for more efficient wireless charging and better cooling.
Chinese sales face pressure
Last month, Apple's market capitalization exceeded $1 trillion for the first time, making it the first company in the history of a U.S. listed company to enter a $1 trillion club.
Apple Corp's latest quarterly earnings report shows strong earnings. Despite flat sales, the average price of Apple's iPhone has reached $724 on the back of high-priced iPhone X phones, and Apple's profits have jumped 32% in the past quarter.
Apple Corp expects revenue in the third quarter to reach US $60 billion to $62 billion.
At present, the market has shifted the focus of Apple Corp from iPhone sales to service business growth. In the latest quarter, Apple Store iTunes, software and services revenue of $9.548 billion, up 31.4% year-on-year, further increased its revenue share to 17.9%, significantly surpassing several other businesses outside the iPhone and ranking second in Apple's revenue stream.
In the Apple Corp's earnings report, the most obvious thing is the performance of the Chinese market. In the Greater China region, revenue grew 19%, to $9 billion 550 million.
However, as the Trump administration threatened to impose a tax on goods exported to China, it would affect many U.S. technological hardware products, the most affected being Apple's iPhone and its peripherals. The iPhone phone price is expected to rise to 10%.
Apple CEO Cook expressed concern at Apple's earnings briefing. "The trade relationship between the United States and other major economies around the world is complex, and although we have seen some progress, tariffs cannot be the main solution," he said.
If the price of an iPhone goes up by 10%, that means the average price of an iPhone now at $724 will rise further above $800, which will undoubtedly affect sales. In the past quarter, iPhone mobile sales grew by only 1%.
Canalys analyst Jia Mo told the first financial correspondent: "Price is the main factor that hinders the rise in iPhone X sales. Compared with apple, he is more optimistic about the growth momentum of China's local mobile phones. In the second quarter of this year, Huawei overtook Apple to become the world's second-largest mobile phone maker, breaking the pattern of Samsung and Apple taking the top two places in the global smartphone list for the first time in seven years.
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