In order to enhance its competitiveness in the Indian market, Samsung Electronics today opened its world's largest mobile retail store in India, aiming to better meet the challenges of Chinese manufacturers.
The retail store is located in Bangalore, a technology center in southern India, covering 33,000 square feet. Industry insiders said the move helped Samsung consolidate its lead in the Indian mobile phone market, especially in the face of strong challenges from Apple and Chinese brands. Apple has not yet opened a retail store in India.
India has about 1000000000 mobile phone users, the second largest smartphone market in China after China. Two months ago, Samsung opened the world's largest smartphone factory outside the Indian capital, New Delhi.
"India is a very important market," said Mohandeep Sing, senior vice president of Samsung's Indian mobile business. Singer also said that Samsung plans to open more such stores in some of the 10 largest cities in India. "These retail stores will help us further consolidate our market share," he said.
It is reported that the new retail store will not only display Samsung's mobile devices, but also display Samsung's electronic consumer products. In addition, a mobile phone service center will be set up in this retail store. Singer said that Samsung had invested huge amounts of money to rent the store but did not provide a specific amount.
Through franchisees, Samsung operates about 2100 stores in India. In the India market, Samsung is facing a strong challenge from Chinese brands such as millet. (Li Ming)
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