Grand game A shares countdown century century Huatong invested 29 billion 800 million yuan to pave the way


Grand game A shares countdown century century Huatong invested 29 billion 800 million yuan to pave the way

Grand game A shares countdown century century Huatong invested 29 billion 800 million yuan to pave the way

Wang Hai He Tianjiao

[So, in Tencent, Netease after the top and the slowdown in the domestic game market growth at this time, Shanda game landing in the capital market can recreate the legend? Tang Yanwen, CEO of Shanda Game, told First Financial Reporter: "Increasing R&D investment, developing heavy-weight games in the field of pan-user games, and finding a good breakthrough point in the field of vertical segmentation are the key points of Shanda Game's next development." ]

Shanda's online game business ended up with buyers.

In the morning of September 12, Century Huatong (002602.SZ) announced that it would buy 100% of Shengyao Network Technology (Shanghai) Co., Ltd. (hereinafter referred to as Shengyao Network) by issuing shares and paying cash to 29 counterparties, such as Chan Chuang Ru, for 29 yuan. Among them, it is proposed to pay 2.929 billion yuan in cash to Ningbo Shengjie to buy 9.83% of Shengyao Network's stock, and to issue 880 million shares to 28 other shareholders of Shengyao Network except Ningbo Shengjie, at a price of 90% of the average transaction price of 120 trading days prior to the benchmark date, i.e. 30.53 yuan per share. Buy 90.17% stake in Sheng Yue network.

At present, there are a number of games wholly owned subsidiary of century Huatong, such as interactive, Tian you, and seven cool. Earnings data show that century Huatong revenue in the first half of 2018 was 3 billion 895 million yuan, an increase of 138.53% over the same period last year. By the end of Sept. 11, the top-ranked giant of A-share games had a market capitalization of 38.483 billion yuan and a perfect world of 32.607 billion yuan, compared with 47.425 billion yuan when Century Huatong closed on June 11.

The first financial reporter learned that Shengyao Network owns the online game business, main operating assets and core management team of the former Nasdaq listed company Shengda Game Co., Ltd. At present, the parties have initially determined that Shengyao Network promised to deduct non-net profit of 2 billion yuan, 2.5 billion yuan and 3 billion yuan in 2018, 2019 and 2020, respectively.

As a well-known network game operator, in September 2009, Shanda Game in the Nasdaq split listed, and became the largest Nasdaq IPO. In January 2014, Shanda officially launched the privatization process and successfully delisted it at the end of 2015. Since then, the grand game immediately became the object of the capital market competition, the most important force from A-share listed companies in the Yinrong industry and Century Huatong. The two sides launched a long tug of war around the theme of Shanda.

After more than a year of disputes and litigation, eventually China Silver Cashmere chose to withdraw, and in January 2017 will hold the grand game shares all transferred to Century Huatong controlling shareholders.

So, in Tencent, Netease after the top and the domestic game market growth slowed down at this time, Shanda game landing in the capital market can recreate the legend?

Tang Yanwen, CEO of Shanda Game, told First Financial Reporter: "Increasing R&D investment, developing heavy-weight games in the field of pan-user games, and finding a good breakthrough point in the field of vertical segmentation are the key points of Shanda Game's next development."

Independent game industry analyst Zhang Shule told reporters, Shanda game listed, the first priority is to restructure IP, Shanda game in the end of the era of advantages extended to the field of hand travel, relying on the strength of existing research and development and distribution, to recreate a new legend. Shanda Game has disclosed to reporters that in the future, Shanda Game will continue to increase investment in research and development, in large-scale games, vertical segmentation of the field (women to, secondary meta-game type), the game will focus on the layout of the sea.

As an old game company, Shanda was once the leader of the domestic game industry. Since 2001, Shanda Game has opened China's online game era with the help of "Legend of Hot Blood". It has created a global mainstream game business model of "free games, value-added service charges". It also has a large number of top-level IP resources such as "Legend of Hot Blood", "Legend World" and "Dragon Valley". Although it was surpassed by Tencent and NetEase in the era of hand-in-hand swimming, it realized that the issuance was dominant and R&D was inadequate, and increased R&D investment. At present, it has constructed eight studios and 12 R&D teams.

Tang Yanwen told reporters: "Next, Shanda's MMO (massively multiplayer online games) field will still focus on the layout, Shanda's most important four studios are in the layout of this piece, in addition, the other eight production teams, respectively, in the field of electric competition, the second meta-field, and some sub-categories SLG, special. Special play methods and other functional games have made the layout, these layout will continue to use their own research and development advantages, small production costs, with grand games accumulated over the years to make their own characteristics.

The legendary series is still an important source of profits for Shanda. Tang Yanwen said: "As an old man of grand games, I hope the legendary games will be evergreen, but as CEO I also hope that grand games are not only legends, so we urgently need to create a new"legend".

"If grand games want to become the first part of A-share games, there must be matching with the game boom, and the breakthrough should be in how to re-create a new'legend', a new game model, experience to return to the market. Before, "Dragon Valley" is a more successful attempt, especially in cooperation with Tencent channels. Zhang Shule said.

It is reported that the cooperation between Shanda and Tencent is increasing.

On February 8 this year, Shanda Game announced that it had reached strategic cooperation with Tencent and Tencent had a strategic stake of 3 billion yuan in Shanda Game. According to Kaixinbao data, Tencent's investment company, Linzhi Tencent, became a new shareholder of Shengyue in January 2008, with a share ratio of 11.83%. By that reckoning, Shanda was valued at about $25.359 billion, tripling its $1.9 billion valuation when it was delisted.

In April, Actozsoft, a holding company of Shanda Games, invested 10 billion won (about 59.1307 million yuan) in Kakao Games, a gaming subsidiary of the Korean mobile social giant Kakao. Previously, Tencent was the second largest shareholder in Kakao, with a total investment of 140 billion won (819 million yuan) in February.


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