The new model of Haier brothers is attracting the attention that the IP should be built into a children's cultural ecosystem.


The new model of Haier brothers is attracting the attention that the IP should be built into a children's cultural ecosystem.

Original Title: Hot Discussion on Haier's "Children's Pan-science Fiction Vertical Community Ecosphere" or Formation Behind the New Modeling of "Haier Brothers"

Beijing News (Reporter Chen Weicheng) September 13, Haier Brothers new version of the animated posters and trailers released, the 2018 version of the animated cartoon will be premiered on September 17. Earlier on September 10, Haier Brothers starring in the new work "Haier Brothers Universe Adventures" released the first wave of fixed makeup, causing concern and discussion, "Haier Brothers dressed" topic once ranked the second hot microblog search list. In this regard, Haier Brothers, the relevant person in charge of the Beijing News reporters said, "Haier Brothers new shape is selected by high votes of children, is completely customized for young children."

In May 2014, Haier Group set up a new incubation platform, Haichuang Foreign Exchange, to incubate more than 200 entrepreneurs, with 18 small valuations exceeding 100 million. Qingdao Haier Cultural Industry Development Co., Ltd. as the producer of Haier Brothers Universal Adventure, shoulders the responsibility of exploring the value interaction mode of "content + community + e-commerce" in the Internet era.

"Wearing clothes" is the 1995 edition of the animated cartoon.

"Haier brothers are afraid of cold, and schools do not install air-conditioning." Recently, the new version of the Haier brothers "dressed" topic caused heated debate, even the Haier brothers official Wechat public number also forwarded users ridicule, "Haier brothers are dressed, I am still single."

For some netizens to reflect the Haier brothers wearing clothes too strange, and childhood memory gap between the problem. "Haier Brothers new modeling both professional design considerations, but also full user experience interaction, is selected by the high votes of children, is completely customized for young children." Haier Brothers related to the head of the Beijing News reporters, before and after the animation production, the main team to many cities of primary schools, kindergartens, and children face-to-face exchanges. According to the results of the survey, the children selected the most voted version of the model for fine polishing, and then began animation production.

"We set the story background is space, the Haier brothers in space activities, must wear space suits, this shape is fully suited to the theme of space exploration and science fiction background." Haier Brothers, the relevant person in charge of the introduction of the new work "Haier Brothers Universe Adventure" clothes in fact in the 1995 edition of the animated film has been foreshadowed, Haier Brothers in the earth exploration, wise old people want them to explore the universe.

"Although it is a little different from my childhood memory, I will show my children at that time." Mr. Li, who has a 16-year-old son, told reporters that the theme of the Haier Brothers is healthy and suitable for children to watch.

Launch APP positioning one stop popular science education platform

"Haier Brothers" animated cartoon contains a wealth of natural and social science knowledge, educational, interesting and entertaining in one, was after 80, 90 childhood memories.

In 1995, the first season of China's first popular science animation feature film "Haier Brothers" (also known as "Haier Brothers Global Adventures") was produced and premiered on CCTV. In 2009, "Haier Brothers" season 4 premiered on the Internet, so far, one to four seasons 212 episodes of animated cartoons are all out. In 2016, Haier brothers replayed in CCTV.

"In order to help more children to broaden their horizons and improve their comprehensive quality, the animation of the new"Haier Brothers Universe Adventure"was started in January 2017 and put into production in July of that year.

The Haier Brothers'Adventures in the Universe is based on science fiction. The Haier Brothers will face many difficult problems, such as power failure, lack of fresh water, space junk, mysterious black holes and so on. They must bravely accept the challenge, display the spirit of cooperation, and use wisdom to solve problems. Beijing News reporters learned that the new version of the animation will be premiered on September 17, Monday to Friday at 16:00 a.m. every day, in Tencent video, Ichi, Mango TV and other platforms to update one episode, a total of 26 episodes of the first season.

Haier Brothers, in line with the needs and technological trends of the Internet of Things era, has tailored the "Haier Brothers Planet" APP for children aged 3-10 and their parents, positioned as a one-stop popular science education platform, and is now available in major application stores.

Beijing News reporter downloaded APP shows that APP has animation, story, knowledge and circle four functional plates, corresponding to popular science videos, audio books, intelligent questions and parents interactive community. At present, the average reading volume per tweets is 200-300.

Creating a "Pan science fiction vertical community ecosystem" for children

Haier Brothers Universe Adventure is produced by Qingdao Haier Cultural Industry Development Co., Ltd. and Qingdao Haier Brothers Film Co., Ltd. Tian Eye Check Industrial and Commercial Information Platform shows that the sole shareholder of Qingdao Haier Brothers Pictures Co., Ltd. is Qingdao Haier Cultural Industry Development Co., Ltd. and the sole shareholder of Qingdao Haier Cultural Industry Development Co., Ltd. is Haier Group Company.

Qingdao Haier Cultural Industry Development Co., Ltd. was registered in May 2014. The scope of business is to invest with its own funds; cultural and art exchange planning; animation design; toy manufacturing; radio and television production and distribution; film screening. Qingdao Haier Brothers Film Co., Ltd. was founded in January 2015, mainly engaged in computer graphic design, three-dimensional design, animation design.

Beijing News reporter noted that in May 2014, Haier Group set up a incubation platform to create "foreign exchange by sea". According to its official website, the platform is a brand created by Haier Group in the process of transformation from manufacturing products to incubating customers. As of August 2017, Haier had more than 200 small start-ups, more than 100 small annual revenue of over $100 million, 52 small ventures, 18 small valuations of more than $100 million.

According to Haier Group's official website, from the perspective of industrial innovation, Haier focuses on the innovation of white power transformation platform, investment incubation platform, financial holding platform, real estate industry platform and cultural industry platform. Cultural Industry Platform is responsible for exploring the value interaction model of "content + community + e-commerce" in the Internet era. Haier Brothers Universe Adventure is a cultural industry platform project.

Haier Brothers said that they will strive to upgrade from animation brand, IP brand to the Internet of Things ecological brand, with their own high-quality content and innovative strength as the traction, and vigorously develop animation, film, entertainment, books and pictures, derivative peripheral, theme park and other forms of layout, around Haier Brothers IP to create a "children's pan" Science fiction vertical community ecosphere, around the parent-child life scene to build IP ecosphere, education ecosphere, children's brand ecosphere, work together with upstream and downstream partners in the industrial chain to achieve a win-win situation, promote the healthy development of children's cultural industry.

"Haier Brothers" as the 80, 90's childhood memory with high popularity, the production of new animation is also a shortcut for the development of enterprises. Internet analyst Ji Cheng believes that although the Haier Brothers'new shape is hot discussion, but Haier's industrial layout is not a problem, the education industry market is very large.


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