Sogou push content platform "Sogou" mining traffic value


Sogou push content platform

Xinjing News (reporter Liang Chen) September 13, Sogou announced the launch of content open platform Sogou, opened personal, media, state institutions, enterprises, public welfare and other institutions in the five categories of account entrance channels, layout content ecology.

Sogou said that based on the search dog traffic and artificial intelligence technology, Sogou can help content creators to achieve high exposure and accurate dissemination of content on the one hand, on the other hand for Internet users personalized recommendation of information stream content, enhance the value of fragmented reading.

It is reported that in order to enhance the content exposure, Sogou has opened Sogou search APP, Sogou browser APP and other platform traffic entrance, to achieve "one point access, multi-platform distribution."

Data show that Sogou Search has more than 500 million monthly active users; Sogou browser APP covers more than 100 million people.

In terms of end-user push content, Sogou builds user portraits based on large data and artificial intelligence technology, and accurately locates core audience push.

In addition, Sogou says it provides revenue for content creators. In the second half of 2018, Sogou will be launched on-line revenue center, 2019 will be gradually on-line advertising, traffic sharing. However, the specific subsidy mode has not been announced.

Sun Yanxin, the new Editor-in-Chief of Sogou, said on September 9 that he hoped to use products, channels and traffic to disseminate positive energy content. Sun Yanxin served as vice president of Beijing time. It is reported that Sun Yanxin is responsible for Sogou number.

It is reported that Sogou former editor in chief, COO Ru Liyun resigned for personal reasons in June 30, 2018.

On July 30, Sogou's unaudited results for the second quarter of 2018 showed revenue of $301.4 million, up 43% from a year earlier, but not as much as analysts expected.

In the second quarter, 25 percent of the traffic was native, 37 percent came from Tencent and 38 percent came from OEM channels, CFO Zhou Yi said in a financial call. Sogou expects that by the end of this year, the proportion of raw traffic will increase from 25% to 27%-28%. As competition intensifies, the traffic from OEM channels will drop by 1%-2%.

Regarding OEM traffic channels and RPM trends, Zhou Yi said Sogou's primary strategy is "dual growth engine strategy" (search and input method) in view of the growing market competition.


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