Brave, a browser company founded by Mozilla co-founder Brendan Eich, filed a complaint in Britain and Ireland today against Google and other advertising companies, claiming that the leaks violated the EU's new data privacy law. General Data Protection Ordinance (hereinafter referred to as "GDPR").
GDPR came into effect in May of this year. The legislation aims to give EU residents more control over personal data. If a company fails to comply with this regulation, it will face fines up to 4% or 20 million euros ($23.4 million) in annual global turnover.
Brave and other plaintiffs say Google and other advertising companies have massive, systematic data leaks. Although GDP R was given two years of preparation before it was officially implemented, advertising technology companies, including Google, have yet to comply with the rules.
The plaintiff said Google and other advertising companies sent personal data and access records to dozens or even hundreds of companies for auction and advertising purposes when users visited the site without their knowledge. There is no doubt that this violates the provisions of GDPR.
In response, Google said it had negotiated with European regulators to implement strong privacy protection measures and had pledged to comply with GDP R. (Li Ming)
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