Sina Technologies News Beijing time on the evening of September 13, Reuters today quoted people familiar with the matter as saying that Adobe Systems, a developer of image editing software Photoshop, is in talks with Marketo, a cloud marketing software developer, to buy the latter.
Industry insiders say the potential deal will help strengthen Adobe Systems'cloud software products and better challenge big software companies such as Microsoft and Oracle. Marketo currently provides B2B marketing applications, which can complement Adobe Systems's marketing business.
Two years ago, private equity firm Vista Equity Partners Management privatized Marketo for $1.8 billion. As a result, people familiar with the matter expect Adobe Systems to pay a higher price for a successful acquisition of Marketo.
These people also said that there is no guarantee that negotiations between the two sides will reach a consensus.
Adobe Systems currently has a market capitalization of about $130 billion, and its profits and revenues have exceeded analysts'expectations for the past eight quarters.
Recently, Adobe Systems has actively expanded opportunities for mergers and acquisitions. In May of this year, the company announced the acquisition of e-commerce provider Magento Commerce for $1 billion 680 million. (Li Ming)
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