Curry favor with Chinese consumers? Apple launches dual card dual standby mobile phone


Curry favor with Chinese consumers? Apple launches dual card dual standby mobile phone

Lv Qian

[Statistics show that the number of dual-number users in China was only about 20 million in 2013, reaching more than 200 million by 2018. ]

Since the launch of the iPhone 6, every autumn, Chinese users have been expecting "when on earth will the iPhone launch dual-card dual-wait". And at Apple's autumn 2018 conference, Apple finally put the long-awaited dual card of Chinese users to the ground.

Data show that in 2013, China's dual-number users were only about 20 million, by 2018 to reach more than 200 million, is still growing, indicating that Apple is reluctant to let go of this market. And these dual card users are high-end users, which are Apple's target customers.

Reporters found that after Cook took charge of Apple, has been trying to meet the needs of Chinese users, including the iPhone 4 before the domestic providers temporarily no use of microSIM cards, the iPhone 4 after the launch of microSIM cards, but changes in size; the iPhone 5 began to use smaller "microcards" NanoSIM card instead of MicroSIM card aims to make space for mobile phone parts more light and thin.

In order to further adapt to Chinese consumer customs, Apple launched Tuhaojin and the Chinese Red Edition for the Mainland market. On September 20, 2013, Apple broke the long tradition of having only black and white classic colors for the iPhone and added betel gold to the Phone 5S. Later, sales data showed that the "Tuhao Gold" version of the iPhone 5S was snapped up within an hour after opening its bookings on 17 January, and the cattle market fired it to more than 10,000 yuan.

Cook continued to cater to Chinese consumers'aesthetic and consumer habits. On March 21, 2017, he officially launched the red iPhone 7/7 Plus. With the previous champagne, rose gold, silver, black, bright black, the iPhone 7 directly became a six-color mobile phone product.

Analysts believe that Apple's series of "curry favor" of the Chinese market because in recent years this market share in the company's overall sales account for an important position.

In Apple's third-quarter earnings report, revenue in Greater China rose 19% year-on-year to $9.55 billion, making it a bright spot. Revenue in the Americas was $24.542 billion, up 20% from $20.376 billion in the same period last year; in Europe it was $12.138 billion, up 14% from $10.675 billion in the same period last year; and in Japan it was $3.867 billion, up 7% from $3.624 billion in the same period last year.

Faced with the proportion of sales in Greater China and the current challenges facing Apple's mobile phone market in China, Apple finally made a compromise and launched a "double card and double wait".

The new series reflects not only Apple's own reasons, but also industry reasons, including China's mobile phone market competition pattern, China's mobile phone manufacturers are gradually rising to erode market share.

According to the latest IDC data, in the second quarter of 2018, Apple's mobile phone ranked third in the world with a 12.1% market share, after Samsung (20.9%) and Huawei (15.8%) --- Apple's mobile phone has slipped from the world's second-largest smartphone manufacturer to third place.

Samsung shipped 71.5 million units in the first quarter, followed by Huawei, which shipped 54.2 million units globally with a market share of 15.8%, the best in the second quarter of eight years, up 4.8% from the same period last year and 40.9% from the same period last year. The volume increased by 48.8% to 31 million 900 thousand, and the market share also approached 10% of the millet phone, and the OPPO and vivo series.

There are tigers in front of wolves, and apple phones in the middle are awkward and difficult.

However, to get an Apple version of the dual-card dual-standby phone, Chinese consumers will have to pay more for it. According to the latest update of official website, some mobile phones are over $10000.

Apple's new product and pricing strategy reminds fans of what happened with the iPhone 5 and the iPhone 5C.

At that time, on September 11, 2015, Beijing time, Apple officially released two new iPhone products, the iPhone 5C and the iPhone 5S, at its California headquarters, and then announced that the production of the iPhone 5 was discontinued and that the official website was no longer available. It is the same way that Apple Corp now stops selling iPhoneX.

But at that time, iPhone5C ended in failure. Market analysis says the main reason for the failure of iPhone5C is the failure of category positioning. Cook explained at the time, "apple never intended to sell cheap phones. Our primary goal is to deliver a quality phone that gives users a great experience, and to try to achieve that goal at a lower cost.

Some analysts say Apple's overpricing of mobile phones will speed up iPhone's already declining sales. This time Apple launched a series of new products to continue high-price strategy, will inevitably also face the risk of market share by other lower-priced mobile phone products snatch.


Waonews is a news media from China, with hundreds of translations, rolling updates China News, hoping to get the likes of foreign netizens