Original title: scenic spot can not make up stories (life walks)
In the wave of consumption upgrade, tourism demand has changed from "card-punching and sign-in" to "deep experience", and the interpretation service of scenic spots should also be improved in quality.
"This" heaven and earth a spring "refers to the emperor from the south of the Yangtze River to find the spring, summer, autumn, winter accompanied by four beautiful women" "This is the princess bathroom, that is also Zhuge cemetery"... No matter what the history is, many tourists have come across similar explanations when visiting scenic spots. These explanations are gimmicks of unofficial history, Palace battles, legends and passages, open-mouthed, true and false, lack of connotation, and some even distort history, vulgar and absurd, vulgar and bare-boned.
Such unreliable explanations are, in the final analysis, misleading to tourists, especially the youth, by spreading wrong knowledge and ideas. Historical and cultural relics are the carriers of the spirit of the Chinese nation. Visiting historical relics is to understand the memory of the country and the nation. If all the explanations are "pseudo history", the value of visiting historic sites will be greatly discounted, and it is more likely that teenagers will be preoccupied with the wrong view of history and culture, causing endless harm.
Some commentators and tour guides feel that it is interesting to "joke" to satisfy tourists' curiosity. Such an argument really underestimated the quality of tourists. According to a recent survey by China Youth Daily, 97.4% of the respondents thought that the most common problem in the interpretation of scenic spots was the deviation from the scenic spots themselves and the confliction between them; 81.9% of the respondents wanted to hear more factual explanations of scenic spots. It can be seen that the vast number of tourists are not satisfied with the level of interpretation of the existing scenic spots, these paragraphs, gimmicks may attract some people laugh, but can not move the hearts of tourists.
In the wave of consumption upgrading, tourism consumption is also upgrading. Travel demand has changed from "card-punching and signing-in" to "deep experience". Getting on and sleeping and getting off the bus to take photos are out of date. It is a new demand for tourists to understand the cultural allusions and enrich their historical knowledge. The interpretation of scenic spots is an important part of tourism services and an important means of historical and cultural transmission. In the face of the upgrade trend of tourist demand, the interpretation service of scenic spots should also be improved in quality, and more reliable interpretation of cultural connotation and loyalty to historical facts should be excavated.
Some people think that science and history are boring. In fact, good interpreters can combine knowledge with storytelling. Yuan Shuo, a lecturer at the National Museum of China, said, "The lecturer can't be a'memorizer'. It's always stories and details that move people." Behind this requires the interpreter to read a large number of historical books, academic papers and other information, and translate it into lively and interesting explanations, to bring visitors the joy of new knowledge.
In reality, the quality of the commentators is the key factor that restricts the interpretation level of scenic spots. Some scenic spots not only do not train and educate the interpreters well, but also employ improper incentives for the interpreters to concentrate on selling merchandise. There are also some scenic spots to develop narrators or mobile phone applications, although the machine can automatically play the contents of the explanation, but like reading electrical instructions to explain the history and culture of the scenic spots, there is no wonderful story, no question-and-answer interaction, can not give tourists a satisfactory tourism experience.
To improve the service level of an industry, we need to cultivate the professionalism of practitioners. Scholars and volunteers who are familiar with the history and culture of the scenic spot should be invited to train the interpreters so as to improve the quality and professional identity of the interpreters. In the Palace Museum, I see that the cost of professional interpreters is not low, but the demand for interpreters is still in short supply, many tourists queue up for an hour or two to explain the service, which shows that there is no lack of high-quality interpretation of the market. With the rise of knowledge-based economy, scenic spots in order to rejuvenate new vitality, we may as well change our thinking, from selling souvenirs to selling knowledge, selling services and other fields to expand, the effect will be better. (Lin Lili)
Editor in chief: Zhang Shen
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