Foreign media commentary iPhone summary: continue to raise the price of strategic unit more expensive and more profitable


Foreign media commentary iPhone summary: continue to raise the price of strategic unit more expensive and more profitable

On the morning of September 14, Beijing time, Sina Technologies News reported that Apple launched the new iPhone and Apple Watch, this time Apple continued to follow the old strategy: to raise prices. Mobile phones are the source of Apple's profits, and although the design hasn't changed much, the market generally believes that Apple will make more money because the unit price is more expensive.

Let's take a look at how foreign media evaluate Apple's new products:

Bloomberg: dual card dual standby proves Apple's surrender to China's market

Apple is already the world's most valued company, and its new mobile phone shows us that even if you are the biggest and strongest, you have to give in to the Chinese market, because the Chinese market is so important.

The iPhone XS, launched Wednesday, introduced eSIM, which allows mobile phones to use two types of cellular services simultaneously and seamlessly switch between operators, but mainland China, Hong Kong and Macao do not have eSIM. Instead, there are two physical SIM cards installed on the phone.

Modifying phones for a particular market is rarely done because Apple likes to make designs a set of standards, which can improve manufacturing efficiency. But the Chinese market is too important for Apple. It's Apple's second largest market after the United States, and China is also the main manufacturing base for the iPhone and iPad. In China, Apple's status is challenged by enterprises such as HUAWEI and millet.

James Yan, an analyst at Counterpoint Research, said: "If you use eSIM, it's easier for customers to switch operators, which Chinese operators don't want to see. The negotiation between apple and operators is not over yet, so the physical card is the better choice.

The double SIM option shows that Apple, the world's most valued company, is willing to sacrifice itself to enter the world's largest smartphone and Internet markets. In the 2017 fiscal year, Greater China contributed 45 billion of Apple's revenue, accounting for 20% of its annual revenue.

Reuters: iPhone is bigger and more expensive. Watch is moving towards health.

Investors weren't surprised by the small change in the new product compared with the old one, and Apple's share price fell 1.2% to $221.07. But Apple's strategy is right. That's why Apple's share price has risen by more than 30% this year, and Apple's market capitalization has surpassed $1 trillion.

"Now Apple has finally added a bigger phone that can compete directly with the Galaxy Note 9," Gartner analyst Annette Zimmermann told a conference at Apple's Silicon Valley headquarters. In China, big screen phones are very important. They can reverse the bad situation. In the past few years, Apple's share in China has been declining. One reason is that the screen is small.

One of the highlights of China's social media attention to the iPhone is the high price, which many people complained about when the iPhone X was launched last year because of the high price. This year's three phones are more expensive than last year's models.

As for the new smart watch, it has become a more comprehensive health device that can take electrocardiograms, detect heart rate problems, and make emergency calls if a user falls, which is quite practical for the elderly.

The Verge:iPhone camera accelerated to run only for Google Pixel

At this year's event, Phil Schiller, Apple's senior vice president of product marketing, boldly declared that the iPhone XS marked a new era in photography.

In Pixel, Google has introduced an innovative technology called "computational photography," which is slightly better than other phones if you look at the picture quality alone, while Samsung's Galaxy S9 Plus and Huawei's P20 Pro are emphasizing low-light shooting. IPhone 8, iPhone X's camera is really great, but it's hard to say "best". Can iPhone Xs help apple catch up with its rivals?

From a hardware standpoint, the biggest upgrade this year was the sensor, with Apple equipping the new phone with a larger 12-megapixel sensor. Last year Apple said that the 8-X sensor was bigger than the 7, but the dismantling found that Apple was incorrect and that the camera's viewing angle and focal length remained unchanged. This time, apple emphasized that the size of pixels would be bigger, and the effect might be better.

The main camera pixel of the iPhone Xs is 1.4 microns, the iPhone X is 1.22 microns, and the new size is similar to Google Pixel 2. The bigger the pixel, the stronger the ability to collect light, and the more information you have when you generate the picture.

Forbes: iPhone profit margins are still very high. Money making machines are running at high speed.

The profit margin on the iPhone XR should be healthy because it discards some of the cost-raising components, such as abandoning OLED screens and equipping LCD screens. Not only that, XR's screen resolution is also lower than that of the Plus screen. In addition, Apple doesn't have a 3D compression technology for the XR, which has been introduced into most iPhones since 2015, and XR has only one camera, and both the iPhone XS and the 8 Plus have two cameras. Apple can further increase profit margins as NAND flash prices fall.

XS Max is particularly attractive to some performance-oriented users because its pricing is about the same as Samsung's new Note phone, but the screen is slightly larger. For Apple, XS Max is profitable because it's priced at $100 more than the iPhone XS, has a slightly larger screen and costs a little more, but not much more. ,

Wealth: continue to elevate strategy and continue to implement the old strategy

Apple's strategy for launching new phones, like last year's, has proved successful. Apple thinks consumers are willing to pay more for the iPhone, even though its phones are already much higher than its competitors. In the end, shoppers will be willing to take out their wallets and pay more money.

On Wednesday, the iPhone XR was the cheapest, with a 6.1-inch LCD screen and only a rear-facing camera, similar to last year's cheapest iPhone 8. The new XR phone is priced at $749, which is 50 dollars more than last year's iPhone 8, equivalent to 7%.

All in all, the new iPhone is more expensive, and Apple uses the same trick as last year, which Wall Street appreciates. Apple did sell fewer iPhones in late 2017 and early 2018 than it did a year ago, but revenue rose by 14% because of higher average prices.

Look at the competitors, whose phones run Google's Android operating system, and there's no way they can get that high. For some reason, opponents are unwilling to imitate apple to raise prices or fail to do so.


Waonews is a news media from China, with hundreds of translations, rolling updates China News, hoping to get the likes of foreign netizens