Samsung throws trillions of investment plans in four major areas of technological innovation


Samsung throws trillions of investment plans in four major areas of technological innovation

Author: Li Fan

Samsung recently unveiled a shocking investment plan that will add 180 trillion won (about 1 trillion yuan) and 40,000 new employees worldwide over the next three years. This is a large-scale investment plan of single conglomerates in Korea.

The author learns that Samsung's trillion-dollar investment plan is mainly divided into two parts: one is to further invest in its existing advantages - semiconductors and displays; the other is to make strategic investments in future emerging industries, including the four emerging industries of 5G, artificial intelligence, automotive semiconductor and biotechnology.

More specifically, Samsung wants to be an active participant in 5G chipsets and related devices worldwide; Samsung plans to increase the number of senior researchers in artificial intelligence worldwide to 1,000; Samsung hopes to build a self-driving chip system in automotive electronics; and Samsung wants to be an active participant in biotechnology. Italy continues to invest heavily in developing and manufacturing biopharmaceuticals for fighting chronic diseases and difficult diseases.

Samsung has been at the forefront of the world in R&D investment and is truly a global innovation-driven company. As of January 1 this year, Samsung Electronics held 75,596 U.S. proprietary technologies, becoming one of the largest number of companies holding U.S. proprietary technologies.

5G takes the lead in the field

In the 5G area, Samsung's most notable recent news is the announcement on August 15 that it has launched Exynos modem 5100 for the 5G standard. At present, the 5G field has formed the situation of the four big tycoons of Samsung, Qualcomm, Intel and HUAWEI. Samsung made this remarkable achievement, because the baseband chip (that is, modem) is an important part of the smartphone CPU processor, mainly responsible for the communication between the phone and the nearby base station, that is, the baseband chip is the core component to determine the signal quality of the mobile phone.

Samsung, Ericsson and Nokia have announced that they will supply 5G network equipment to the leading U.S. Telecom operators, AT& T. This is another exciting news for Samsung.

Huawei, Ericsson, Nokia and ZTE were among the top four manufacturers in the global telecommunications equipment market. Now, the major U.S. carriers choose to import Samsung's 5G communications equipment, is bound to significantly increase Samsung's share of the global communications equipment market.

The 5G topic most concerned by ordinary consumers is probably the battle for the world's first 5G phone. At present, the world's top smartphones Apple, Huawei, Samsung, OPPO, vivo, millet, etc. have announced in the first half of 2009 will have their own 5G mobile phone. But in terms of timing, Samsung said it would launch its first 5G handset as soon as February 2019, which could be said to be the first.

Samsung has been involved in everything from the upstream 5G chips to networking devices in the upstream to downstream 5G handsets. If Samsung continues to invest heavily in the 5G field, it is no surprise that it will achieve its goal of becoming an active participant in the global 5G chipsets and related equipment.

Artificial intelligence

In the field of artificial intelligence, Samsung is also a force to be reckoned with, because in the field of artificial intelligence to promote the fastest smartphone, Samsung is still in the forefront of the world.

At the same time, companies including Amazon and Alibaba want to connect all the appliances in the user's home through smart voice assistants to achieve "smart home". In fact, Samsung is easier to implement this strategy, because Samsung not only has mobile phones, but also has occupied the user's living room white appliances products. The realization of "smart home" through artificial intelligence is a good example for Samsung.

In fact, Samsung has long been in the field of AI. As early as 2012, Samsung chose to break through in the field of smart voice assistants, with the introduction of S Voice, a voice assistant similar to Apple's Siri, which allows users to make phone calls and send text messages via voice commands. But S Voice is only used on Samsung's flagship mobile phones, and can not be popularized.

Then, in October 2016, Samsung acquired Viv Labs, a co-founder of Siri, in October 2016, dedicated to building an open AI assistant platform, and left to build a new company because Siri was acquired by Apple. After acquiring the startup, Samsung launched a new voice assistant, Bixby, at its Galaxy S8 launch in the first half of 2017. Now, Bixby has been promoted on Samsung smartphones and has become the core platform of Samsung's "smart home" strategy.

Maja Pantic, Samsung's head of electronic artificial intelligence (AI) business, has said recently that by 2020, AI technology will be applied to all Samsung's electronics. Bixby will become an important platform for carrying out Samsung AI technology.

It is understood that Maja Pantic was originally a professor at Imperial College London. On May 22, Samsung set up the Cambridge Center for Artificial Intelligence. Maja Pantic became one of the two main leaders of the center. Another leader of the center, Andrew Blake, was originally the director of Microsoft research laboratory in Cambridge.

Only with talent can technological innovation be achieved. So, from acquiring Viv Labs startups to setting up AI centers, Samsung's AI strategy is to recruit talent. On Sept. 7, Samsung officially opened the New York Center for Artificial Intelligence, the world's sixth artificial intelligence research center, and Maja Pantic made the announcement at the center's inauguration ceremony. At Samsung's New York Artificial Intelligence Center, Daniel Lee, a professor at the University of Pennsylvania, is currently in charge of the operation. The center's chief research scientist, H. Sebastian Seung) was also a famous AI scholar in the field of neuroengineering.

In addition to the artificial intelligence centers in London and New York, Samsung also has four other artificial intelligence research centers in South Korea, Silicon Valley, Canada and Russia. Under the trillion-dollar investment plan, Samsung plans to hire more than 1,000 senior AI researchers by 2020.

Advantage in hot spots

Besides 5G and AI, Samsung also has two key areas of investment in automotive electronics and biotechnology. Why is automobile electronics? Because in the field of artificial intelligence, autopilot is the hottest and most promising subdivision area. The leading edge of autopilot is undoubtedly Samsung focused autopilot chip system. In fact, the world's leading semiconductor giants are already stepping up their chips in the field of autopilot chip systems.

As an upstart in the field of AI chips, NVIDIA not only supplied autopilot chip system to Tesla, but also launched a proprietary AI vehicle platform to develop advanced automatic driving system capable of mass production. PC chip giant Intel spent $15 billion 300 million in March 2017 to acquire Tesla automation. Mobileye, the driver system supplier, and Qualcomm, the smartphone chip giant, launched a $44 billion century acquisition of automotive electronics giant NXP in June 2017, but the acquisition failed. At the same time, Samsung has also spared no effort in the field of autopilot.

According to public information, Samsung set up its auto parts division in February 2015 and has been expanding the business. In 2016, Samsung spent about $10 billion to acquire the US audio and information entertainment giant Haman International Industries Inc. as the world's leading Internet automotive solutions provider, Haman International installed its own Internet car and audio system on more than 30 million vehicles worldwide, including embedded letters. Information entertainment, vehicle information, Internet security services, etc. After the acquisition of Haman International, Samsung and Haman have assembled more than 1,000 employees to form R&D teams to conduct research and development on technologies related to automatic driving. In 2017, Samsung and Haman spent $8 billion on acquisitions of other related companies and $100 million on R&D funds to accelerate their work on the "Partner Ecosystem" of automatic driving. Speed of progress.

According to the latest news from South Korean media, Samsung recently set up a new team at its Advanced Technology Research Institute to study automatic driving. The team will work with the auto parts business department to lead Samsung's R & D in the field of automatic driving.

It is not clear to many that Samsung is also ambitious in biotechnology, nor is it clear that Samsung has a single facility with world-class pharmaceutical capabilities. Foreign media generally believe that biotechnology is an area of development that can help boost Samsung's rapid profit growth.

In biotechnology, Samsung has set a goal of becoming the world's leading manufacturer of biopharmaceuticals (CMO) by 2020, and hopes to replicate its successful experience in the semiconductor sector, eventually moving from being one of the world's largest manufacturers of biopharmaceuticals to having an industry-wide chain. Technological innovation capability of bio pharmaceutical leading enterprises.


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