Guangming network commentary: three major telecom operators really do not know where the problem is?

Guangming network commentary: three major telecom operators really do not know where the problem is?

Original title: three telecom operators really do not know where the problem is?

Source: Guangming

Author: Guangming commentator

Bright Network commentator: Yesterday (September 20) media reported that the State Council's Eighth Supervision Group invited 10 netizens to meet with the three major telecommunications operators. The three operators responded to the big gap between old and new subscribers: China Mobile said it would announce all the pay packages, and new and old customers had different rights to deal with them once they were found out; China Telecom said it would rectify them in place within a month if it found out the problem was serious and accountable; China Unicom responded. The new and old customers will be strictly guaranteed the same rights, if any violations are found to be dealt with seriously.

The above three telecom operators' statements made people ponder over and over again. In response, two telecom operators used the phrase "once found" to imply that there is basically no problem, there are problems can only be "once found"; a telecom operator promised to "rectify in a month," that is, there are still problems, a month later is also "if found..." "And" once found "means the same.

However, is it really so simple? The response of the three major telecom operators is a little bit "no show of hands". The big gap between old and new users'fees is mainly caused by the policy of speeding up and reducing fees. This policy has been vigorously promoted from the State Council to the competent government departments and has been incorporated into one of the government's administrative objectives. Of course, the realization of this policy objective depends entirely on the understanding and implementation of the policies of the three major telecom operators.

The policy of speeding up and lowering fees is the concrete embodiment of the overall development strategy of the country in the field of telecommunications in the new period, so this policy is universal and indifferent. As a general benefit, telecom operators should adopt the simplest, most intuitive and most impressive way to implement this policy. What is the most concise, intuitive and the most sensible way? Obviously, it is the simplest, most intuitive and most impressive way to increase traffic or call time and speed up the Internet directly in the existing meals of old users. And now the marketing strategy of the three major telecom operators is to delay or even disguise the universality of speed-up and fee-reduction by "tossing" users. Old users are not willing to "toss" to change the package, so they can not enjoy the benefits of speed-up and fee-reduction.

The old customers have less traffic and longer call time. After the call function of mobile social media has gradually replaced the function of mobile phone, a large number of call duration and its charges in the telecommunication package have been deposited on the account books of telecom operators, which has become an important source of huge profits. Changing the setup time of call time and traffic is simple and convenient for users. Why not? Operators are selling "upgrade" packages to old customers at the cost of a large number of customer service. Apart from the price upgrade, there are more gimmicks, not too few calls - the purpose is to let users spend money outside the meal, that is, there is a lot of traffic (see Guangming. com commentator article "Telecom packages are preferential or dig holes, you said) So, it will make the human body less able to increase the speed and reduce the cost.

The simple and easy way is not to force old users to "trouble" customer service, change the package, and then enjoy the national preferential policy of speed-up and fee-reduction. This is the tactic and routine of the telecom operators to adopt marketing strategy. From this point of view, the three major telecom operators in the implementation of the national speed-up and fee-reduction policy, designed a set of extremely cumbersome routines, still with its usual routine package to respond to and implement inclusive policies. The concept of this marketing strategy is to use seemingly reasonable and differentiated marketing strategies to offset and offset national inclusive policies, while the non-inclusive results can be attributed to the customers, especially the old customers themselves "troublesome" and "lazy" to change the package.

So the obvious question of what else to "discover" and what "discover" to "discover" is that the state's inclusive policies have been dismantled and distorted by marketing strategies have not been solved, but rather to "discover" other problems. Isn't that the case? Is it difficult to increase the benefits directly to the old users?


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