China Mobile: to stop the "unlimited" dissemination of products in large flow charges


China Mobile: to stop the

China Mobile has issued a notice to stop "unlimited" dissemination of high-volume tariff products.

Xinjing News (Reporter Ma Jing) on October 9, the reporter learned from China Mobile that the company has issued a notice to stop "unlimited" dissemination of high-volume tariff products, all kinds of online and offline advertisements, their own channels, marketing activities containing "unlimited" content of the publication offline; The publicity materials for "no limit" content will be replaced. All the stall packages need to be marked in the advertising picture with "flow free, speed down" prompts.

Reporters in China Mobile official website of the package management area did not see the word "unlimited flow", there is a "universal unlimited enjoyment package", as long as the Internet access time is greater than or equal to three years of five-star and above global customers can handle, the highest enjoyment of domestic voice, text messages, Internet ease of use. In the detailed introduction of the package, we use the word "ease of flow".

In August this year, the Hunan Provincial Bureau of Industry and Commerce held that the "unlimited flow" advertisements issued by the three major operators had caused serious consumer misleading and belonged to false advertisements. Knowing that the three operators can not really achieve "unlimited flow" under the existing technical conditions, they repeatedly publicize "unlimited flow" in advertisements, promote "unlimited flow" package products, and in advertisements do not explicitly indicate "up-to-capacity slow down", "up-to-capacity stop traffic use function", "up-to-capacity shut down the Internet function". Equal flow is used for key information. The three operators must immediately stop issuing "unlimited traffic" advertising and make a solid rectification. Accordingly, the Hunan provincial industry and Commerce Bureau issued a "notice to stop issuing illegal advertisements" to the three major operators.


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