Re explore new demand block chain how to change business mode


Re explore new demand block chain how to change business mode

How does the original title block chain change business mode?

Qu Lili

Editor's note is on the one hand the strong supervision of tokens and ICOs in China, on the other hand, the struggle on block chain technology to seize the commanding heights of future commerce and technology. It can be said that the development of domestic block chain is now in the "chaotic" stage.

However, the future significance of block chains is obvious. It is called the Fourth Industrial Revolution, or even a major change in production relations. It marks the advent of the era of distributed commerce and opens a new world of data value. Whether or not to take the lead in the block chain technology determines a country, an enterprise's right to speak and its position in the future, which is why many countries and regions continue to provide a variety of preferential and convenient policies for the block chain industry.

The latest news shows that Hainan has officially granted a license for the first block chain industry pilot area in China, and the mayor of Seoul, South Korea, has announced a five-year plan to promote the block chain industry. Many big companies have gone to great lengths to develop block chains, and recently Alibaba filed patent applications for block chains that allow "administrative intervention".

So, how do we see the technology of block chain? How to understand the business world that the block chain will change? How to interpret the technology of block chain presentation and its changing business mode? The reporter from China Business Daily interviewed a number of people in the industry to discuss some key issues related to the block chain.

New ecosystem

New problems are prerequisites for the birth of block chains.

The development of the Internet economy is bringing new embarrassment and problems.

Back in 2014, IBM concluded in its Internet of Things white paper, Device Democracy, that when the number of devices connected online reached 100 billion by 2050, neither the communication bandwidth nor the central database would be able to transmit, store, and process this equivalent amount of data, and the identity of this quantum device. Authentication is also unmanageable by existing technology.

Moreover, in April 2018, the European Union formally implemented the GDP R Act aimed at protecting personal data in response to the growing number of innovations in business models based on user data, which put the contradiction between Internet economic model innovation and user privacy of personal data on the historical agenda. However, behind the balanced protection of the GDP R Act, it is still difficult to fundamentally solve the problem of improper use of personal data privacy.

At the same time, Uber, Airbnb and Task Rabbit have shown the charm of a shared economy, but according to Don Tapscott, the father of the digital economy, and his son Alex Tapscott, who co-authored Block Chain Revolution, most of these companies are actually aggregators of service by acting as intermediaries. The aggregation and sale of services can only be regarded as aggregated economies rather than shared economies. More importantly, homeowners on the world-renowned residential platform Airbnb, for example, receive only a fraction of the value they create, and each transaction takes a long time to settle. More worrisome is that Airbnb may store data to achieve other economic values, and the privacy of landlords and customers is not guaranteed.

It can be said that data tampering, user privacy and value allocation issues have been accompanied by a generation of innovative Internet companies to explore, such as shadow, criticized. All of this is a prerequisite for the birth of block chains. Block chains are not only the most elegant solution for the hundreds of billions of device-level Internet of Things, but also the best technical support for a truly shared economy and society in which ownership and usufruct are separated. Block chains are also likely to be the best technical support for the value of personal data. As for the right and trading mode, block chain will also open a new era of "consumption is investment".

Talking about the value of the data released by the block chain, Tan Yi, founder of BAIC, formerly known as the China version of IOTA, said: "The block chain reshapes a new productivity relationship, allowing consumers to act as party A to subvert and redistribute the original interests of shareholders, which is what the block chain brings. The magic. "

Gu Qinhua, chairman of Shenzhen Zhongchuang Artificial Intelligence Technology Co., Ltd, told China Business News: "Block chain technology is actually the technical basis for restructuring the business model, but under the new productivity relationship, the model of value creation has also changed."

Wei Wei, a professor of management at HSBC Business School, Peking University, also pointed out: "When designing a business from the perspective of block chains, it is no longer the traditional way to think about value creation from the boundary of the business, but the value creation from the boundary of the ecosystem. So it is no longer a pure enterprise, but an ecological system.

So, how to understand the core value of the block chain, how to re-discover the real market demand of the block chain in the market speculation fog, how to create a new business model based on future demand?

Core value

From logistics to information flow to value stream

Tracing back to the track of the human technological revolution, from the logistics technology of automobiles, planes and ships to the information flow technology based on Internet technology, human society is entering a digital era. However, when a large number of value carriers are digitized, how do these digital values advance? Row exchange, transfer and transfer will become a problem, and block chain is just a solution to the problem of value flow transmission, which is an important reason for block chain to be highly concerned.

Xiao Feng, vice chairman and executive director of China Wanxiang Holding Co., Ltd., founder of Wanxiang Block Chain Laboratory, said: "We have moved from the information Internet era to the value of the Internet era, the Internet is becoming the infrastructure of all walks of life. As the second generation Internet, Block Chain technology is the same important value transfer protocol as Hypertext Transfer Protocol (HTTP) in Internet TCP / IP structure. In other words, HTTP and Block Chain Value Transfer Protocol (BLOCK CHAIN) are the two core protocols in Internet application protocol.

Xiao Feng is also the partner of distributed capital, the largest block chain investment fund in China. As the earliest entrepreneur to study and distribute the block chain in China, he thinks: "Because of the information Internet, human society has undergone tremendous changes, and social welfare has increased greatly; because of the mutual value. Networking will also usher in a more perfect revolution in human society.

The premise of this revolution is to confirm the value of information. Zhou Sha, founder of the well-known block chain team in China, thinks, "If the Internet of Things does not involve the ownership of information, pricing of information, and exchange of information, then it may not work in the future, and everyone can"peep"all the information. In the Internet of Things, the world's data is stored through hash functions, and there are price tags, anyone who wants to see the information must pay the owner of the information, which is a new economic model.

In Zhou Sha's opinion, the Internet of Things is one of the biggest application scenarios of block chain at present, but the essence of the Internet of Things is to put the terminal information to the center for large data analysis, so there are some problems in obtaining information, such as the cost of information acquisition, the price of information itself, the ownership of information and so on. Wait.

"For example, Gree uses the refrigerator as a digger, feeding back information (such as daily egg demand) to related businesses (such as chicken farms) for fees. There is the problem of attribution of information in this process. Users believe that such information is their own, should be I charge each other, not the other way I charge. Or we can't take information away for free.

Not only Gree, but also in Guiyang Data Exchange and more data platforms, the C-end users'contribution to data is very sensitive. Unless the users themselves are willing, the processing, processing, trading and exchange of these data have legal risks and hidden dangers in practice.

Therefore, although the data information is valuable, it needs to be weighted before the exchange and transmission of information. In other words, how to price these personal information becomes very important, and the application of Token has to be mentioned in this respect.

To be exact, Token is a proof of rights and interests, it appears with the sharing economy. In the sharing economy era, people pay attention not to the ownership but to the right to use, and the right to use must have a warrant, Token is such a warrant.

Xiao Feng said: "Despite the diversity of specific forms of distributed business model, at this early stage, we have not exhausted capacity. But they all have a common trait: light ownership, reuse of the right to use, or even no ownership, only the right to use.

However, due to the boom in speculative warrants in 2017, the price growth of warrants is heavily dependent on capital speculation, leading to seven ministries and commissions have jointly issued a ban on ICO, which makes the term Token more sensitive, but in the area of block chains, Token can not be avoided, and Token in the sense of block chains to return to the true source. Depending on the rise of the use of class warrants in the corresponding application scenario.

In Zhou Sha's view, "Token's change in block chain applications can be understood in two ways: First, Token adds interchangeable, measurable performance to user applications. A lot of information is not measurable, but it can be measured with money when Token is added to the application on the block chain. Second, the definition rules of traditional applications of the Generation Internet are often defined by programmers, but when Token is added, the financial attributes of Token can be defined. Like an "invisible hand" in financial markets that drives stock prices to change, Token is like an invisible hand. The rules no longer need to be pre-defined by programmers, but allow the vast majority of Token users to determine their direction of development in a profit-seeking manner.

Similarly, if Gliton pays Tokens every time Gliton extracts information, users can use them to trade or convert them into cash. This way itself also achieves information stratification. In addition, the price of information depends on the consumer itself, such as the level of income, occupation and so on. These information determine the pricing of information on Token.

Design mechanism

Re discovering the real needs of block chaining

In fact, people have to consider whether the block chain is a technology that will meet the needs of the public in the future, such as search, information transmission, portal news, social networking, e-commerce, etc. If it is based on meeting such needs, the block chain technology seems to be out of line with the times, but has become a retrogression of technological means. Because block chains slow down search, information transmission, social networking, e-commerce, games and so on, they consume more electricity, time, and environment costs.

It is precisely because the transfer of value stream is more of a future-oriented demand, which is why the hot block chain is essentially a group of profit-seeking pseudo-demand created. So, the real demand of block chain.


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