The industry reported that China's rural Internet retail sales last year broke first trillion yuan.

The industry reported that China's rural Internet retail sales last year broke first trillion yuan.

China news agency Lishui, Zhejiang, October 12 (Feng Lingling) The 3rd China Rural E-commerce Congress was held in Lishui, Zhejiang Province on the 12th. The Academy of China International E-commerce Center (CIEC) issued the "Report on the Development of China's Rural E-commerce (2017-2018)" (hereinafter referred to as the report).

According to the report, by June 2018, China's rural Internet users had reached 211 million, accounting for 26.3% of the total. In 2017, China's rural online retail sales exceeded the trillion yuan mark for the first time, reaching 1244.88 billion yuan (RMB, the same below), an increase of 39.1% year on year. Among them, the rural physical products online retail sales amounted to 78.26 billion yuan, accounting for 62.9%, clothing, shoes and bags, home decoration, food health care in the top three; rural service products, online tourism, online catering performance is particularly prominent, contributing 21% and 17.2% to the growth of rural online retail sales, respectively.

In the first half of this year, the development of rural electricity providers remained strong. Data show that in the first half of 2018, the scale of online retail in rural areas continued to expand, and the national rural online retail sales reached 63.22 billion yuan.

The report also pointed out that compared with urban e-commerce, rural e-commerce development is still lagging behind, e-commerce ecological environment needs to be improved. From the regional distribution point of view, the eastern rural network retail market share as high as 78.63%, far ahead of other regions; Northeast rural e-commerce development is relatively backward, development space is large.

The rapid development of rural electricity providers is also reflected in the continuous expansion of rural online stores and "Taobao village". According to statistics, in 2017, the number of rural online stores reached 9.856 million, an increase of 20.7% over the same period of the year, driving more than 28 million people in employment. "Taobao village" totaled 2118, an increase of 62% over the same period last year. The report pointed out that the rural electricity market is far from being saturated, and the market space is still very large.

As an important carrier of precise poverty alleviation, rural e-commerce has played an important role in promoting rural revitalization, promoting the transformation and upgrading of agricultural industry, promoting the employment of farmers and poverty alleviation. The data show that in 2017, the net retail sales of 832 state-level poverty-stricken counties reached 120.79 billion yuan, an increase of 52.1% over the previous year.

Li Mingtao, Dean of the Academy of China International E-Commerce Center, pointed out that from 2017 to 2018, China's rural e-commerce has come to a historical turning point, the future will bid farewell to the era of barbaric growth, and gradually move towards a new stage of transformation and development.

Li Mingtao said that rural revitalization strategy, consumption upgrade trend, increased market input and lower application threshold have brought new opportunities for the development of rural e-commerce, but also face some challenges, such as the lack of awareness of rural e-commerce, lagging behind the brand building of agricultural products, highlighting the bottleneck of talent, weak uplink facilities and so on. The problem. (finish)

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