Direct attack Jingdong enter the second-hand housing business: using big data to find potential buyers


Direct attack Jingdong enter the second-hand housing business: using big data to find potential buyers

Sina Technology News October 23 noon news, Jingdong announced the formal online second-hand housing business, said to build a strong operation as the core of the second-hand housing e-commerce trading platform. In addition, Jingdong Real Estate signed a strategic cooperation agreement with my family, and will bring benefits and new experience of buying houses during the "Double 11" period.

Reduce the cost of the industry, let the consumers.

Beijing Oriental said, will be "strong operation" as the core, for the real estate industry and e-commerce integration to open up a new path. On the one hand, it uses technology, big data, marketing capabilities and other capabilities to enhance the operational efficiency of online and offline integration of partners, so as to make the appropriate housing resources more accurately reach potential buyers; on the other hand, through the brand flagship store operation, to provide partners with a variety of operational tools to achieve online resource assets Operations and management, as well as in-depth integration with offline service capabilities, thereby reducing the overall operating costs of the industry, so as to benefit consumers.

Jingdong believes that this is a win-win situation for the three sides of the platform, enterprises and consumers.

And I love my family to achieve strategic cooperation.

In addition, Jingdong property and I love my family to achieve strategic cooperation. In terms of housing source data, Jingdong Real Estate has built a powerful real estate data center, real-time docking of the whole network of second-hand housing data, quickly reflect changes in housing prices, sales status and other information, to avoid inefficient repetitive links in real estate transactions. From the point of view of users, the new generation of home buyers after the 1980s and 1990s have a clearer user portrait, which can accurately match user needs and second-hand housing resources through large data technology, simplifying the transaction decision-making process of users.

In addition to my family, including the 21st century real estate, Zhuge looking for a house and other well-known enterprises in the industry, also become the first batch of real estate second-hand housing business Jingdong important partners. At the beginning of the launch, the second-hand real estate business in Jingdong has covered more than 100 cities in China, with more than 1.7 million units. (Han Dapeng)


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