Apple Dyson front and rear foot crossover layout electric vehicle


Apple Dyson front and rear foot crossover layout electric vehicle

Qian Tongxin

[Dyson promised to invest 2 billion 500 million in 2020 for future technology research and development. Now, a large part of it will be used in the development of electric vehicles. ]

The electric vehicle industry is gathering more and more giant players. Apple, a popular consumer electronics giant, and Dyson, an electronics maker, have recently made new moves in the manufacturing of electric cars.

In order to get closer to the Asia Pacific users, Dyson announced that it will build electric cars in Singapore. Asia's supply chains and skilled workforce are also the reason why Dyson chose Asia as an electric vehicle base.

In fact, Dyson has already "premeditated" for the electric vehicle business. Late last year, British inventor, billionaire and founder of Dyson, James Dyson, announced that he would launch his own electric car in 2020. Before that, Dyson began the supply chain layout. Three years ago, Sakti3, a Michigan startup focused on battery technology, was bought for $90 million.

James Dyson once said: "where the battery is produced, where should the electric car be produced? Asia is a huge market, and we need to be closer to the market. Moreover, Asia has the fastest reaction rate than Britain or Europe.

"Mobility is the trend of all electronic devices in the future. Battery technology has become the core technology in today's science and technology. The density of Daisson's batteries has reached 2-4 times that of traditional batteries," Daisson told First Financial Reporter in an interview last year. Although this technology is very difficult, but we like to solve difficult problems. "

Dyson promised to invest 2 billion 500 million in 2020 for future technology research and development. Now, a large part of it will be used in the development of electric vehicles.

Although Daisson's car project remains a mystery, James Daisson has revealed that the car will not be "very cheap".

Given Britain's ability to train engineers who are experienced in producing niche products, Daisson will undoubtedly take the high-quality line if he wants to push ahead with electric cars in a short time.

At present, Dyson has 400 engineers involved in automotive projects, silently developed at least three and a half years. Daisson also said he would not work with existing auto companies to develop electric vehicles, but would work closely with supply chain manufacturers, especially Asian suppliers.

Jim Rowan, Dyson's CEO, said: "Choosing where to make a car is a very complex consideration, based mainly on supply chains, market access and expertise to achieve goals."

Southeast Asia has always been an important producer of Dyson's products, and now Dyson has assembly plants in Malaysia in Asia. Daisson has also employed 1,100 workers in Singapore, producing about 21 million digital electronic engines a year. Despite Singapore's high labor costs, Rowan says high costs can be offset by high-quality expertise.

There had been speculation that Dyson might choose to produce electric cars in China. In response, Sanford C. Bernstein automotive industry analyst Robin Zhu told First Financial correspondent: "China's labor costs are also rising, and subsidies for new energy vehicles will decline to zero by 2021. Singapore has a higher degree of institutional and policy certainty and has free trade agreements with the European Union, Japan and China, which will make it easier to approve imports and exports.

Singapore Prime Minister Li Xianlong welcomed Dyson. "Singapore was the assembly site of automobiles until the 1980s, and now we're starting to make cars again, and we're making them greener, more high-tech cars with better performance," he said.

But the production of electric vehicles is a long process.

"We're about to launch an electric car, but the whole process started five or six years ago, and it's already equipped with manufacturing equipment, a mature supply chain and manpower," a traditional automotive executive told First Financial. It should be known that crash tests alone are huge projects and meet the requirements of every market. In particular, the European market has introduced more stringent policies on automobile safety, and it will take years, not months, to pass quality tests.

Not long ago, Tesla Model 3 production was revealed to have exceeded 100,000 vehicles, thus becoming the first true electric vehicle enterprise.

A few days ago, Doug Field, former senior vice president of Tesla, announced that he had joined Apple as vice president of Apple Special Projects Group (SPG). In Tesla, Field oversees the production of Model 3, and after he left office, Musk oversees the production himself.

Dougfield's SPG division now has at least 1,200 employees, mostly from auto companies such as Tesla and Ford, with Tesla's former employees accounting for a quarter. This led to speculation that the predecessor of the SPG division was Apple's manufacturing division, the mysterious Titan Project.

Apple is using the frame of Volkswagen E-Golf as a mule car, a senior car industry resident in Silicon Valley told First Financial Reporter. That is to say, the existing car body-in-white is modified and installed with the designed chassis and power assembly to inspect the chassis performance.

In September, the U.S. Vehicle Administration filed that Apple had 70 test cars for automatic driving in California, and nearly 140 test drivers, more than Tesla. Apple is also working with Volkswagen to develop automatic spacecrafts. Apple Corp analyst Guo Mingchi expects apple to be released around 2023.

Data show that by 2021, the global number of driverless cars is expected to exceed US $7 billion.


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