WeChat small game creative incentive plan: game revenue WeChat start 30%


WeChat small game creative incentive plan: game revenue WeChat start 30%

In the evening of Nov. 7, Sina Technologies News, Wechat today released a small game creativity incentive plan, which includes four measures: creative logo, initial user, incentive and creative protection.

For the game revenue sharing that developers are most concerned about, it is mainly divided into in-game purchasing revenue sharing and game advertising revenue sharing. In the share of in-game purchasing revenue and the share of game advertising revenue, they are separated into creative games and ordinary games.

For creative games, Wechat will get 30% and developers 70% of the rewards if it purchases more than 500,000 yuan of running water in a single month. For ordinary games, Wechat will get 40% and developers 60% of the rewards if it purchases more than 500,000 yuan of running water in a month.

Wechat emphasizes that when Android purchases more than 500,000 yuan of running water in one month, developers will get 10% more, that is, 80% more for creative small game developers and 70% for ordinary game developers. Wechat did not mention whether some developers who bought more than 500,000 yuan of pipelining in iOS version could get more shares.

However, Wechat did not mention how developers and Wechat could be divided into creative games and ordinary games that purchased less than or equal to 500,000 yuan of running water in a single month.

Advertising is divided into incentives. For creative games, Wechat will get 30% and developers 70% of the advertising daily flow of less than 1 million yuan. For ordinary games, Wechat will get 40% and developers 60% of the advertising daily flow of more than 500,000 yuan.

Wechat also emphasizes that developers will get 20% more points for the part of creative games with one-day advertising streams (banner and incentive videos) less than 1 million yuan (including 1 million yuan).

However, Wechat did not mention how developers and Wechat could be divided into creative games and ordinary games whose advertising flow is more than 1 million yuan a day.

In terms of creative logos, Wechat will add creative logos to creative games so that users can clearly identify creative games in multiple scenarios. In terms of initial users, Wechat will provide initial users for creative games and help them start smoothly in the initial stage. For creative protection, if developers find that they have plagiarized their games, they can give feedback through the tort complaint process.


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