The Internet transformation behind "double eleven": towards the industrial Internet


The Internet transformation behind

Original title: towards the industrial Internet

Chen Yongwei

The Internet transformation behind "double eleven"

The biggest news in the past week is probably not "double eleven". The festival, which was created 10 years ago to cultivate consumers'online shopping habits, has now developed into a real shopping carnival. Tmall platform's sales break through 10 billion in 2 minutes and 05 seconds, breaking through 100 billion for 1 hours and 47 minutes. In the end, the total sales of the whole day reached a record 213.5 billion yuan, an increase of 29.8% over last year's 168.3 billion yuan. Apart from Tmall, other electronic business platforms also performed well. According to the data disclosed by Jingdong, over 159.8 billion yuan was traded on the platform during the 11.11 Global Good Things Festival (from November 1 to November 11). Although no specific sales figures were disclosed, the newcomers in the e-commerce industry also announced that it took only 9 hours for the platform to sell more than the whole day of last year. Compared with the same period last year, the number of orders for the platform surged by more than 300%. Even Dangdang, a professional library platform that has been away from people's vision for a long time, achieved an average of 500,000 books sold per minute on the day of "Double Eleventh".

There have been many articles on why "Double Eleven" can bring such huge sales, and what the phenomenon of "Double Eleven" explains. This article does not want to elaborate further. What I am more interested in is what technical terms ensure the sales volume.

Theoretically, we abstract that the work of the platform is to match supply and demand and achieve transactions. But in reality, it is not so easy to accomplish these tasks. When we go shopping online, we first need to search; when we search for the desired goods, we will connect to the payment system; after payment is completed, the platform needs to send information to the corresponding merchants or self-built warehouses; merchants and warehousing departments choose logistics distribution according to the order... After countless processes, goods can finally arrive in our hands. If we find problems in commodities, we also need to ask customer service, retrospect the links that cause problems, determine the relevant responsibilities, and discuss solutions. Each of the above steps will generate a large number of requests for the platform, and put forward a severe test of the platform's ability. To make the transaction successful, the platform should try to ensure that every step does not make mistakes.

If we consider only one transaction, a similar process may not be much. However, if such a shopping peak as "Double Eleven", at the same time, the same platform may have to deal with hundreds of millions of similar processes, the resulting pressure is unimaginable. Obviously, if the platform wants to overcome such great pressure, it is not enough to rely only on the input of human resources, but also on the help of technology to connect people and things, things and things.

According to the news released by Alibaba, on the day of "Double Eleventh", in order to process information in time, the elastic computing capability of new calls on Alibaba Cloud totaled more than 10 million cores, equivalent to 10 large data centers. The total number of messages on Alibaba IoT Internet of Things platform reached 10 billion times, covering intelligent logistics, new retail and retail. Intelligent manufacturing, international commodity traceability and other scenarios. In addition, Tianmao and Taobao platforms have provided 45.3 billion personalized recommendations. Intelligent customer service has completed the reception work that 700,000 manual customer service can accomplish. Block chain technology provides traceability and fidelity for 150 million goods. Electronic face sheet technology realizes online express package information from the source. Machine learning technology guarantees package delivery. The intelligent subsystem is wrapped up, while the security system has resisted the 1 billion 600 million network attack. Obviously, without these technologies as a guarantee, even if the "double eleven" can bring huge traffic, Skycat can not eventually translate these traffic into real transactions. In these technologies, the object of application is actually matter, not human.

Unlike previous "double eleventh" years, this year's major platforms did not limit the competition to online, but extended it to offline. "Double Eleventh" day, Alibaba Ecology offline new retail scene, including box horse, word of mouth, Suning, Yintai shopping mall, incredible home and Darun Fat collective linkage. Jingdong also joined Tencent, WAL-MART and other partners to announce the creation of a retail channel integration. On the "Double Eleventh" day, Beijing-East joined forces with 600,000 stores and more than 2,000 brands to provide consumers with integrated online and offline services. In these processes, the role of the Internet is no longer limited to the connection of people, but extended to the connection of things.

Thus, if the "double eleven" ten years ago was just an innovation of platform business model, then this year's "double eleven" can be called a competition of platform technology strength; if the "double eleven" ten years ago was mainly to try to connect people, then the "double eleven" in this "double eleven" can be called a competition of platform technology strength. The connection of things has at least become as important as "human connection".

In a sense, the "double eleven" Carnival can actually be seen as a sign of the Internet industry from the first half to the second half. Not long ago, all three BAT companies announced that they would embrace the real economy and shift their focus from consumer Internet to industrial internet. In other words, it is from connecting consumers to connecting enterprises and empowering enterprises. It can be predicted that in the future, the development of industrial Internet will become the focus of the development of the Internet industry.

"Industrial Internet" or "industrial Internet"?

Speaking of "industrial internet", we can not avoid another related concept - "industrial internet". In English, "industry" and "industry" are the same words, both of which are industry (the corresponding adjective is industry), but the scope of reference is quite different. The so-called industry, in the Chinese context, refers to the general term of "industry consisting of various related industries with interrelated interests, different division of labor", while industry refers to "industry engaged in raw material acquisition and product processing and manufacturing". In this sense, "industry" is at best only one of "industry". Subsets. According to the classification standards issued by the National Bureau of Statistics, the whole national economy can be divided into 20 categories numbered from A to T, but only four of them are "mining industry" (numbered B), "manufacturing industry" (numbered C), "electricity, gas and water production and supply industry" (numbered D), "construction industry" (numbered E). Classes can be categorized into industries that we usually understand, while the remaining 16 categories are industries in a broader sense.

For our country, many terms are imported. In the process of translating these terms from the original text to Chinese, there will be different understandings for various reasons. The translation of industry is a typical example. In the last century, our country introduced a discipline from the west, called industrial organization (IO). Because the position of industry in our national economy was very important at that time, people naturally translated industry here into "industry", and named it "industrial organization". . But as long as we have some knowledge of the history of this discipline, we will know that the research object of this discipline includes not only industry, but also more general industry - in fact, in the textbooks of this discipline, non-industrial examples tend to be more than industry. For this reason, the discipline was later translated into "industrial organization". Interestingly, in the English context, IO has a synonym called industrial economics, which has also been introduced into China and translated into "industrial economics". Later, it was found that in fact the subject discussed not only industry, but also industrial economics. However, in the course of the development of the discipline, there are many people who use relevant knowledge to examine the relevant problems in industry, so the term "industrial economics" is still retained.

Similar to IO, the translation of industrial Internet (hereinafter referred to as IE) is a nuisance. In the majority of people's cognition, the concept of IE was put forward by Ge in 2012. But in fact, the concept is much more advanced. Among the literature I can find, the term was first used in a report published in 2000 by Frost & amp; Sullivan Consulting. In this report, IE is defined as "integration of complex physical machines and networked sensors and software". This definition sounds complicated and, in a more general way, can be expressed as "the interconnection of things". From the time of putting forward this concept, it is not difficult to know that it is more of a beautiful imagination of Internet application scenarios during the rise of the Internet bubble. It is hard to really achieve it at that time. It is for this reason that the concept of IE has been obscure for a long time. Until 2012, General Electric released a report entitled Industrial Internet: Pushing the Boundaries of Minds and Machines, which comprehensively discussed the possible application scenarios of IE in future economic life, the concept of IE came back to people's vision.

As GE is a well-known industrial enterprise, its high-profile concept of IE is naturally translated into "Industrial Internet". Later, the concept was integrated with the concept of "industrial 4.0" introduced from Germany, and gradually entered into various government reports and academic literature. But if we go back and read GE's report again, it's not hard to find that its areas of discussion include not only industry, but also aviation management, medical care, and so on. From this point of view, IE is not only confined to the industrial scope, but also involves a broader industry, at least in the sense of GE.

In fact, judging from the development of our national economy and the application potential of IE itself, IE should not be confined to the industrial field. In 2017, the proportion of tertiary industry in GDP has reached 51.6%, accounting for the largest part of the national economy, and many IE technologies and ideas are fully applicable in these areas. In this context, if we completely frame IE in the industrial field, it will not only limit its development, but also limit its role in promoting the national economy. In this sense, I personally prefer to interpret IE as "industrial internet" rather than "industrial internet".

Surname "production" or surname "net"?

In the process of industrial Internet development, there has always been a controversy, that is, who should control the dominant power of industrial Internet development? Is it an industrial enterprise or an Internet company? In the current debate, it seems that the voice of supporting industrial enterprises is even greater. The reason is very simple. Industry has its own characteristics. Internet enterprises which lack understanding of industry itself can hardly penetrate into these fields. For example, in the industrial field, the fault tolerance rate is much lower than that in the consumer domain. In the process of shopping or watching videos, network problems do not cause great losses; in the industrial sector.


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